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The Call Tracking Solution

Leading marketing tool for evaluating telephone calls (call tracking) for companies, agencies, marketplaces & portals.
 

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Calls are an important factor in online marketing


According to current statistics and surveys, and contrary to popular belief, the telephone is enjoying increasing popularity. Particularly when it comes to consultations and sales, users are increasingly turning to the telephone rather than filling out complicated forms or searching for answers to their questions on complicated websites or in chat functions.

So, don’t forget that these calls are an important part of your successful marketing strategy – use key call tracking insights to optimize all aspects of your marketing campaign.+49 711 20 52 63 18 44

Key features


Call tracking supplies valuable information about inbound calls and shows how marketing campaigns are actually performing.

Quantitative insights such as the number of calls generated by a marketing campaign or which calls were accepted and which were not.

Qualitative insights such as when a call was made, how long a conversation lasted or the value of an inbound call.

Fully customized
 Call Tracking


There are countless scenarios in which call tracking technology can be used to good effect. The strength of matelso technology lies in its ability to adapt to the most diverse requirements of the market and industry. However, we usually distinguish between just two call tracking variants.

static Call Tracking


Static call tracking is the static linking of a telephone number with a marketing campaign, i.e. one number per channel, advert or campaign. Each call is counted and attributed to the relevant marketing campaign.


dynamic Call Tracking


Dynamic call tracking produces more detailed results than static call tracking. Here, a link between a website visitor and a telephone number is used to later break the source down to ad, medium or keyword level. Each call is tracked and valuable data pushed to your marketing tool for detailed evaluations and matching.

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A look into the future

matelso platform - digital customer experience


We are going big steps into the future and in the future we will rely on artificial intelligence, intelligent systems, algorithms as well as data models that recognize, analyze and visualize speech patterns, keywords, brand messages and moods in the human conversation structure (written and vocal).

This means that conversational touchpoints are finally becoming real drivers of engaging, efficient, and beneficial customer experiences across the entire customer journey.

"Only those who include calls as part of the customer journey in their measurements can also successfully optimize advertising efficiency and conversions"

Frank G. Froux, CEO & Founder