We love turning
data into successful
Call Tracking and communication based lead management software from the market leader matelso.
We love turning
data into successful
Call Tracking and communication based lead management software from market leader matelso.
10k+ Websites use our Call Tracking
“... The implementation as well as the cooperation with matelso is uncomplicated and always solution-oriented. …”
“... through the optimizations with Call Tracking, we generated 8% more leads for the franchises …”
matelso platform: Market-leading Communication & Lead Management platform
Our mission: We weld marketing and sales together in a seamless lead management process, making both together the driver of business success!
Massively shortened toolchain
Communication platform with mail, chat, video, call and contact form that brings all conversations together
Transparent marketing ROI and better results
Transfer marketing and lead data quickly and easily into CRM or analytics tools such as Google Analytics 4 (GA4)
Better customer experience
Consult potential customers directly in the matelso platform and score these leads in terms of Lead Management
matelso Call Tracking
matelso Call Tracking: Optimized marketing ROI and stronger marketing insights.
Call Tracking is simply a MUST for online marketing in many industries – B2B, automotive retail, (performance marketing) agencies!
Clean reporting: make better decisions
Connect calls with marketing activities like SEA, social, print. True local tracking call numbers for online and offline Call Tracking.
Maximum marketing ROI
Use call conversions for optimization in smart bidding campaigns.
Successful Lead Management
Integrate call data into dashboard, web tracking, marketing and CRM solutions.
Cleanly integrate Marketing and Sales data into CRM and analytics tools - with matelso.
matelso offers innovative MarTech solutions that can easily integrate your data into third-party systems such as CRM, analytics tools or ERP. They allow real-time updates of your marketing activities without data silos.
matelso in the press
How companies should prepare for the EU AI Act
Presumably on January 1, 2026, the EU AI Act will come into force. All companies that use artificial intelligence are affected by this and should make preparations now. Because not much will change in the regulatory framework.
matelso restructures Marketing Communication department
The marketing tech company matelso is strategically repositioning itself: Founder and CEO Frank G. Froux appoints a new marketing communications team. Iwen Kuhn, William Wells, Laura Schmitt and Danny Andris share the task.
Optimizing customer conversations: 3 AI use cases
Customer meetings are important contact points in the lead management process, especially in the B2B sector. This is often where the decision is made as to whether a deal is struck or not. Artificial intelligence can help companies to be more successful.
You want to wire Marketing & Sales more strongly?
The solution: Call Tracking and Lead Management from matelso!
On our blog we share knowledge and insights with our readers – always useful, always interesting. There you will also find our webinars and the success stories of our customers.
Here you will find a selection of our most recent articles, but you can also access the blog directly with this link: Blog
The integration of artificial intelligence / AI in companies is a topic that will continue to grow in importance in the coming years. To gain an insight into the current status of AI implementation in German companies and to understand the potential and challenges, we...
AI in companies: In a recent interview in manager magazin, Frank G. Froux, founder & CEO of MarTech company matelso, describes how he uses AI applications in his company and what role artificial intelligence will play in the future. The German interview from...
The source: Podcast "The SaaS Sypmphony" - in conversation with Clemens Schuele from GoogleLead Gen Business: Wow, we've never heard these topics addressed so openly and directly in a talk before! In the latest podcast episode of The SaaS Symphony (January 8, 2024),...
What is behind matelso?
For more than 15 years, our 40-strong team based in Kaiserslautern has been setting innovative business trends and helping customers such as the portals Autoscout24 and Immoscout24, the agency moccamedia, the electronics retailer Euronics, the car manufacturer Nissan, and telecommunications companies such as Vodafone and Telefonica to optimize their marketing campaigns and spending.
What exactly does matelso do?
We create more efficiency
With cloud-based, turnkey technology, we support our customers in setting up more efficient and better processes. In the areas of sales, customer care, business decisions and lead management.
From the first click on the website to the scored lead in the CRM, our software-as-service solutions make all relevant data available across the company, seamlessly and in one central location.
We simplify and improve
With innovative platforms, we massively simplify the toolchain, significantly improve data quality in CRM and actively eliminate data silos within a company.
How many customers does matelso currently have?
What is matelso's corporate goal?
We believe in the positive power of data. It creates knowledge about people and thus forms the basis for success for our customers. Our mission accompanies us every day. It has been the foundation for all our MarTech solutions and platforms since our founding in 2006.
Our goal: We support companies in setting up more efficient and better processes. In all relevant areas: In marketing, sales and customer care, in business decisions and in lead management.
What does the Kaiserslautern location mean for matelso?
- Proximity to universities and colleges
- Contact to many IT and tech companies
- A continuous stream of new ideas and inspiration for our MarTech solutions
We feel so committed to Kaiserslautern as a business location that we are making a forward-looking statement: We are building a completely new company building for matelso on the Europahöhe – our Inspiration Hub. Here, starting in September 2023, we will set new impulses for digitization of companies and continue to be inspired in exchange with partners, customers and experts. Always with our motto in mind: Turning data into successful business stories!
What is the difference between the matelso platform and Call Tracking?
The main difference: call tracking specializes in call analytics, while the lead management system matelso platform maps the entire process from the first click on the website to the evaluated lead in Google Analytics 4 (GA4) or Google Ads.
- Call Tracking: The technology tracks and analyzes incoming calls, often as part of marketing campaigns, to evaluate their performance.
- matelso platform: It maps the entire process of Communication (via mail, chat, telephony, video call, contact form) and Lead Management, supporting the conversion of potential customers (leads) – including lead scoring, lead nurturing and conversion.
How do I become part of the matelso team?
We are continuously looking for new colleagues for all areas of our company. therefore our explicit invitation: Apply and come on board!
You can find our current job postings here: