THE CALL TRACKING SOLUTION

Leading marketing tool for evaluating telephone calls (call tracking) for companies, agencies, market places & portals.

WHY MATELSO?

  •  Pioneer & thinkleader of the call tracking sector
  •  GDPR-compliant with servers in Germany
  •  Provider/carrier in  
  •  Available telephone numbers in over 70 countries

WHAT CAN CALL TRACKING DO?

Call tracking supplies valuable information about inbound calls and shows the actual performance of marketing campaigns.

Key features:

QUANTITY

  • How many calls does a marketing campaign generate?
  • Which calls are accepted and which are not?

QUALITY

  • When are calls made?
  • How long do calls last?
  • What is the value of an inbound call?

CUSTOMERS WHO TRUST US

STATIC CALL TRACKING

(source-specific)
  • Linking of a static telephone number to a marketing campaign.
  • ONE NUMBER PER CHANNEL/CAMPAIGN
  • Each call is counted and assigned to the marketing campaign in campaign management.

EXAMPLE:

Static call tracking enables the performance of different marketing channels, campaigns, advertisements or banners to be evaluated.

The following data is provided for every inbound call:

  • Start and end of call & call duration
  • Status of the call (was the call actually answered?)
  • Source of the call (channel, campaign, etc. by means of matching in campaign management)
  • Call duration

CUSTOMER OPINIONS

Testimonials from customers who successfully use our call tracking technology.

“I was surprised at how fast and easy it is to set up matelso call tracking. I’m impressed by the result! The many features offered by the matelso control panel are ideally tailored to the dynamic business environment in which we operate. Working with you is a lot of fun”.

Finn Hassold - Product Management, Search & Display Team Leader

Thanks to the use of matelso numbers, we can now measure our most important contact channel telephone calls. This gives us an accurate insight into the success of the various channels. And, thanks to the differentiating of phone numbers, even at location level.“

Fabian Lehmann - Online Marketing Team Leader

“With matelso as an innovation-driven and competent call tracking partner, we have already been able to implement numerous projects. We were impressed by the product itself thanks to its ease of implementation, as well as its seamless integration into third-party tools such as Google Analytics”.

Sebastian Pospischil - Director of Digital Analytics

We have been successfully using matelso’s call tracking solution for online marketing for a year now. Since then, our conversion rate has increased significantly and the collected data has become indispensable for performance measurement and the optimization of our SEM campaigns, for example for bid management. Matelso impressed us with the constant and customer-focused adaptation of the service package to our needs. In order to survive in the market, we have to keep constantly developing. Matelso has proven to be a reliable partner for the future.

Björn Frasiak - Online Marketing Manager

DYNAMIC CALL TRACKING

  • Dynamic call tracking links a website user to a telephone number.
  • ONE NUMBER PER WEBSITE USER
  • Each call is counted and pushed to your marketing tool for detailed evaluations and matching.

EXAMPLE

  • Dynamic call tracking makes it possible to trace an inbound call back to a campaign or keyword.
  • Dynamic call tracking offers a completion of the user journey and enables cookie-based user matching (anonymized and GDPR-compliant).

The following data is provided for each inbound call:

  • Start and end of call & call duration
  • Status of the call (was the call actually answered?)
  • Source of the call (channel, campaign, etc. by means of matching in campaign management)
  • Call duration
  • Call data as push in current marketing tools such as Google AdWords, Google Analytics, etc.

This makes it possible to see how many calls have been generated due to an AdWords campaign, advertisement or a specific keyword.

DYNAMIC CALL TRACKING

  • Dynamic call tracking links a website user to a telephone number.
  • ONE NUMBER PER WEBSITE USER
  • Each call is counted and pushed to your marketing tool for detailed evaluations and matching.

EXAMPLE

  • Dynamic call tracking makes it possible to trace an inbound call back to a campaign or keyword.
  • Dynamic call tracking offers a completion of the user journey and enables cookie-based user matching (anonymized and GDPR-compliant).

The following data is provided for each inbound call:

  • Start and end of call & call duration
  • Status of the call (was the call actually answered?)
  • Source of the call (channel, campaign, etc. by means of matching in campaign management)
  • Call duration
  • Call data as push in current marketing tools such as Google AdWords, Google Analytics, etc.

This makes it possible to see how many calls have been generated due to an AdWords campaign, advertisement or a specific keyword.

»Only if you include calls in your evaluations as part of
the customer journey can you also successfully optimize advertising efficiency
and conversions.«

Frank G. Froux,
matelso Managing Director

Do you want to find out more about call tracking?

Fill out our contact form to request a non-binding, personal consultation with one of our call tracking gurus.
Arrange a consultation appointment directly