Turning data into successful business stories.

As a specialist for MarTech solutions and platforms, we know how to turn your data into success. We focus on communication based lead management, online and digital marketing, Call Tracking and digital customer experience.

Your customer journey is full of valuable insights. matelso optimally combines telephony, chat, video calls, email and contact forms into intelligent, cloud-based software solutions and platforms that make your life easier and your business faster, more agile and more flexible. For better marketing results and more flexible processes throughout your organization.

matelso company
Mission and vision

Turning data into successful business stories!

We believe in the positive power of data. It creates knowledge about people and thus forms the basis for the success of our customers.

Our mission accompanies us every day. It is the basis for all our MarTech solutions and platforms and always pursues the same goal: It supports companies in setting up more efficient and better processes. In all relevant areas: In marketing, sales and customer care, in business decisions and in communication based lead management.

It also helps us achieve our vision: Creating a new data-based era of communication.

Who we are

The MarTech specialist for the topics communication based lead management und Call Tracking.

matelso is an owner-managed, medium-sized MarTech company from Kaiserslautern in the Palatinate region of Germany. Our team of approx. 40 employees in the areas of product management, technology and marketing works every day with pleasure and passion to develop digital solutions for our customers that offer real added value.

What we do

We create more efficient and better sales, customer care, decision making and lead management processes.

We ensure greater efficiency

With cloud-based, turnkey technology, we support our customers in setting up more efficient and better processes. In the areas of sales and customer care as well as in business decisions and lead management.

We connect

From the first click on the website to the qualified lead in the CRM, our software solutions make all relevant data available company-wide, seamlessly and in one central location.

We simplify and improve

With innovative platforms, we massively simplify the toolchain, significantly improve data quality in CRM systems and actively eliminate data silos within a company.

matelso customers

Many companies have been working successfully with our technology for years:

matelso facts & figures



Websites using our technology
matelso software

Finally, you can get a complete overview of the entire customer journey. Because matelso combines all conversational touchpoints on a central platform and makes them accessible to marketing and other business areas, regardless of whether it’s an email, (video) call, chat or contact form. Simple, clever, silo-free and from a single source.

With our successful solution, inbound calls can now be used for the complete marketing and lead management process, providing you with valuable insights across the entire customer journey as well as transparent conversion data.

Customer testimonial

"With matelso we have found an ideal partner for calltracking. As a B2B company, the important telephone contact points with the customer were previously not measurable. Thanks to the simple integration, we were able to quickly collect important insights and improve our data-driven onlinemarketing. Thank you for the great cooperation."

- Bennet Flöter, CMO at IT-Planet GmbH

Customer testimonial

“We were able to take our Call Tracking to a new level with matelso's solution.aIt has allowed us to map optional lead attribution for each channel."

– Julian Höner, Head of IT & E-Commerce at Glasprofi24 GmbH

Customer testimonial

“I was surprised how fast and uncomplicated the setup of Call Tracking with matelso was. I am thrilled with the result! The many features offered by the matelso Control Panel are ideally suited to the dynamic business environment in which we operate. Working with you is a real pleasure.“

– Finn Hassold, Head of Productmanagement Digital, Online-Marketing & Datenmanagement at Heise RegioConcept.

Do you want to start into the lead management of the future with us?

See for yourself how the matelso platform for a communication based lead management will change your customer experience.
matelso platform
matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.
matelso platform in detail
Call Tracking

MarTech phone call analysis software for companies, agencies & portals to get valuable data from inbound calls.

Call Tracking in detail
What capabilities does our matelso platform offer? All features at a glance.
Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.
Do-it-with-me instead of DIY: Achieving more together with our consultants.
Use Cases

Three industries that should rely on call tracking: B2B, automotive and agencies!

Through our blog, we share knowledge and insights with our readers – always useful, always interesting.
With our matelso webinars, you can experience our MarTech technologies and solutions and get valuable tips for your online marketing.


Creating a new data-based era of communication – if you share this vision, we should get to know each other.
Partner model
Help your customers better understand and manage their customer journey – while also generating a new revenue stream.


About Us
The MarTech company matelso – we stand for innovative and simple solutions that make your marketing more efficient.
News, press releases and more – all news about matelso at a glance.