The MarTech company matelso

Our mission is: Turning data into successful business stories! We dedicate ourselves to this every day with our know-how, our experience and our passion. This is how we drive our vision forward together with our customers: Creating a new data-driven era of communication!

matelso about us

From Call Tracking to a real MarTech company

Founded in Stuttgart Germany in 2006, our MarTech company has undergone a massive transformation over the past 15 years. In the beginning, our 20-strong team specialized in Call Tracking, but today we have a much broader base – both in terms of personnel and technology. In the last three years, we have grown by around 100% to approx. 40 employees at our Kaiserslautern office. In addition, our solution portfolio has also expanded significantly: we use the know-how we have accumulated over the years to develop new, data-driven platforms that support our customers in achieving their business goals. This company evolution finds its first culmination with our matelso platform, available to customers since November 1, 2022.
More to come…

Matelso company
matelso CEO

Frank G. Froux is a proven specialist in the MarTech industry as well as founder and CEO of matelso GmbH, which was launched in 2006. In his 25-year career in the IT/tech sector, he has developed his company into one of Europe’s leading Call Tracking technology players with a solution-oriented, innovative and scientific approach. Now, the passionate entrepreneur is taking the next step with his company and further developing his successful service into a digital customer experience platform with a lot of foresight and a 360-degree view for new technologies as well as the business goals and challenges of his customers.

matelso History

Turning data into successful business stories!

matelso GmbH is one of the leading providers of MarTech solutions and platforms for communication based lead management, Call Tracking, online and digital marketing and Digital Customer Experience. For more than 15 years, the 40-strong team based in Kaiserslautern, Germany, has been setting innovative trends and helping its customers optimize their marketing campaigns and spendings. In addition, matelso empowers companies to set up more efficient and better sales, customer care, decision-making and communication base lead management processes – using turnkey and cloud-based technology. Everything can be seamlessly integrated with third-party systems such as CRM or analytics tools. This is a real win-win situation that is trusted by well-known companies and brands such as the Autoscout24 and Immoscout24 portals, the agency moccamedia, the electronics retailer Euronics, the car manufacturer Nissan, and telecommunications companies such as Vodafone and Telefonica.

matelso facts & figures



Websites using our technology
Location Kaiserslautern

For us as a company, the innovation location Kaiserslautern has a very special meaning. The majority of our colleagues come from the region – including our CEO Frank G. Froux. In addition, we find excellent conditions for further growth here: The proximity to one of Germany’s leading technical universities, other universities as well as IT and tech companies guarantees a continuous flow of new ideas and impulses. And last but not least: Our new company building on the Europahöhe is expected to be completed by mid-2023 – our new meeting hub that will inspire us to ever better solutions.

Matelso company
Do you want to grow with us?
matelso platform
matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.
matelso platform in detail
Call Tracking

MarTech phone call analysis software for companies, agencies & portals to get valuable data from inbound calls.

Call Tracking in detail
What capabilities does our matelso platform offer? All features at a glance.
Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.
Do-it-with-me instead of DIY: Achieving more together with our consultants.
Use Cases

Three industries that should rely on call tracking: B2B, automotive and agencies!

Through our blog, we share knowledge and insights with our readers – always useful, always interesting.
With our matelso webinars, you can experience our MarTech technologies and solutions and get valuable tips for your online marketing.


Creating a new data-based era of communication – if you share this vision, we should get to know each other.
Partner model
Help your customers better understand and manage their customer journey – while also generating a new revenue stream.


About Us
The MarTech company matelso – we stand for innovative and simple solutions that make your marketing more efficient.
News, press releases and more – all news about matelso at a glance.