Anyone who knows marketers knows that they are numbers-driven beasts. Everything has to be measurable, analyzable and actionable – data and insights are the new gold in the era of digitalization.This is also true when...

At the beginning of June 2022, it was finally time again: the world's leading conference for the platform market and digital marketplaces, the Global Online Marketplaces Summit 2022 (GOMS for short), opened its doors...

In the age of increasing digitalization and hyper-personalization of marketing, it's surprising why many companies and brands still don't fully understand their individual customer journey. Don't believe it? Then...

Call Tracking for Performance AgenciesIs Call Tracking a must-have or nice-to-have feature for performance agencies? Call Tracking für (Performance) Agenturen zur Grundausstattung oder ist es "nice-to-have"? It never...

Connecting print advertisement with onlineIn recent years, the majority of marketing agencies have focused their efforts on online marketing. Pioneers in this field have seen increased sales and huge reductions in...

Customer Experience is a short way of expressing the idea that companies should offer consumers the best possible experience when they establish contact with the business. The introduction of the General Data...

Googles Call Tracking: It's no secret that calls are important and becoming more and more relevant, so it's not surprising that Google wanted to ensure they could be measured and analyzed. However, because of complex...

How Does Telephone Tracking work? Before you decide on a particular form of telephone tracking and integrate it in your online marketing campaign, it is important to evaluate the different options and their advantages...

The phone is the most important contact channel for car dealersDo you work in the automotive trade or are you responsible for the online marketing or lead management of car dealers? Then no doubt you are aware of the...

This blog entry will present some surprising facts about inbound calls in marketing and why Call Tracking is the ideal method to use this potential. It will demonstrate that more calls are being made rather than fewer,...

Whisper Sound & Call Announcement for Call TrackingIn a traditional phone call, a caller is connected to a call recipient. This is still one of the easiest and most popular means of communication between two people....

Customer journey: Consumers constantly seek to interact with their favorite brands using all touchpoints available. The impressions they gain while doing so form their customer experience. The path from initial contact...

Every company’s aim is to attract visitors to its website and to generate as much traffic as possible. Nevertheless, for your marketing ROI, it’s crucial to convert these visitors into leads or customers. What’s the...

There are numerous possibilities, media and channels marketers can use to increase sales. Using Google Ads or the right bidding strategy are the most common. We therefore want to share a little insight into the most...

In the world of digital marketing, businesses strive to measure every conceivable click (theoretically also telephone calls), aiming to get a detailed picture of the value generated by every cent of their marketing...

Do you want to reduce your CPL rate?In most cases, reducing your CPL rate is significantly easier than you might think.The first step is to analyze your current situation. Many companies measure leads that have come...

Call Tracking in the automotive industryAutomotive industry: Is your aim to sell more cars, either directly as an employee or as an advisor, through marketing measures? Read this blog article for some ideas and...

Conquering the data jungle – the matelso dashboardGoogle Analytics, Google Ads, email reporting, call lists, etc. Every marketer knows these data sources but can trends and results really be identified easily? Is...

Leads are a marketer’s currency. In the business value chain, our marketers are therefore exchanging their budget for contacts. This constitutes a cornerstone of sales – and comes at a high price! So if we look at the...

What different types of call tracking are available?This is a blog entry for those who already know what Call Tracking is and have already identified the need to track calls.Here are two articles that are sure to be of...

Online marketplaces host the transaction and help sellers convert leads into sales. If we are talking about a higher priced product like a home, a car or a relocation service, the buyer often calls the seller.​ ​Around...

You wonder whether phone tracking is relevant for your marketing and brings you more success? This question must answer every marketer at the end itself. To make it easier for you, here a list with 10 industries where,...

Why are business calls so important?First Things First:Before we start, we should look at exactly why it's a good idea to increase the number of business calls. A call generates costs and a person has to be available...

Attribution models for Call TrackingFinding out when, how, and above all, why conversions take place is an ongoing challenge for marketers. And it’s even more difficult to determine which tracking metrics need to be...

Call extensions for Call TrackingCall extensions are an ad enhancement in Google Ads (formerly AdWords) that include the telephone number of the advertiser direct in the ad. In a cell-phone view, the number is made...

For Google conversions generated via offline are more important than onlineAccording to Google, 57% of users who use Google mobile search are more likely to subsequently visit a store, 40% to call a business and 51% to...

What does the reality look like? I am currently observing, quite self-critically, two phenomena on the market when it comes to the topic inbound calls: the online pros and the frugal. Let’s start with the frugal, who...