For many companies, their website is the first point of contact with a potential customer. Most marketers therefore make improvements based on online conversions. To optimize the conversion rate, methods such as A/B testing,multivariate tests and split testing are used to improve overall image and user friendliness, all of which increase the chance of making online conversions.
Marketing ROI: 88% of all companies are dissatisfied with their conversion rate.
Of course, you’d like to know how to optimize and increase telephone conversions. After all, telephone calls are the more valuable conversions.
Experience shows that calls are more valuable than online inquiries.
Trust is often the key to a higher conversion rate and marketing ROI
What happens with these offline conversions? At many companies, precisely nothing. As soon as the customer reaches for the phone, the analysis is often forgotten, and the contact disappears into the statistics.
Although one of the analysis tools may show that someone clicked on the call button, the call itself is a black hole. You can’t trace the marketing interactions that brought the customer to your website, whether a conversion was made or not, or what the caller was generally interested in.
Call Tracking offers a solution for more turnover and a better marketing ROI
Marketing specialists rely on Call Tracking, a solution that obtains true-to-scale results from telephone calls.
Interfaces allow you to integrate the offline conversion results directly into your statistics tools, e.g. Google Analytics, Adobe Analytics, etc., giving you a much more comprehensive overview of the keywords and criteria, such as location or time of day, with which you can make the best conversions. This data helps to optimize your campaigns and align them more accurately with your goals, to make you even more profitable in the future.
When increasing your conversion rate, a positive call experience is particularly significant. The experience you give your callers is the determining factor in whether you win or lose your lead.
There are various marketing strategies that you can use to personalize and improve the caller’s experience, so that your call center employees and locations can convert more callers into customers.
Forwarding to the right call agent
Analyze call handling
Filter according to the best leads
This strategy should never be ignored, as these adjustments alone will significantly increase your conversion rate and your marketing ROI.
Block spam calls
A seamless transition from your online marketing to your phone can inspire and satisfy callers, and ultimately increase your conversion rate.Let a Call Tracking specialist show you the hidden potential of your calls.