We proudly introduce: the matelso platform for a communication based lead managementWe are proud to announce that our cloud-based, turnkey software-as-a-service (SaaS) solution matelso platform is now available online...
One industry, many opportunities – that's how you can describe the software industry. This is especially true for the MarTech sector. Here talents can find many exciting jobs especially in the fields of software...
Anyone who knows marketers knows that they are numbers-driven beasts. Everything has to be measurable, analyzable and actionable – data and insights are the new gold in the era of digitalization.This is also true when...
matelso with strong commitment to the innovations location KaiserslauternWith the construction of our new HQ on the Europahöhe we are making a strong stance for our commitment to the innovation-hub Kaiserslautern. In...
The content of this matelso Call Tracking webinar about the integration into Google Analytics 4In this German webinar we provide detailed information on Call Tracking, its relevance for Performance Marketing strategies...
Two days of high energy at the booth, over 150 customer meetings and presentations, one corporate lecture and ...... a successfully launched Lead Management platform! These are the objective results of our DMEXCO...
Another step into our future as a MarTech company has been taken: With Fidel Gil (37), we are further expanding our expertise in the areas of AI and machine learning, thus further positioning ourselves for the future....
After a two-year break from Corona, the time has finally come again: Europe's leading digital marketing and tech conference, DMEXCO, will once again open its doors in Cologne on September 21 and 22. The ideal setting...
For our innovative MarTech solutions in the areas of communication based lead management and digital customer experience, we rely on advanced, comprehensive development tools. We like to rely on freeware and open...
CMOs and marketers are statistics and data beasts: they track, analyze, evaluate and directly optimize their campaigns and marketing activities based on continuous and real-time information from all touchpoints of...
The content of this matelso Call Tracking webinar This webinar discusses the basics of Call Tracking technology and how it can be integrated into the new Analytics Tool Google Analytics 4 (GA4) – and what benefits...
The software industry, especially in the area of MarTech, offers many exciting, interesting and varied careers – such as the Cloud Developer. In an interview with the industry blog BASICthinking, our developer Felix...
At the beginning of June 2022, it was finally time again: the world's leading conference for the platform market and digital marketplaces, the Global Online Marketplaces Summit 2022 (GOMS for short), opened its doors...
As an innovative MarTech company and leading solution provider in the areas of Call Tracking and online marketing, we recently received an innovation grant of 500,000 euros for our new matelso Digital Customer...
Our software company is continuing to grow! As a leading MarTech business with a focus on Call Tracking and online marketing, we are constantly working to further develop our portfolio in the direction of data analysis...
In the age of increasing digitalization and hyper-personalization of marketing, it's surprising why many companies and brands still don't fully understand their individual customer journey. Don't believe it? Then...
Googles Call Tracking: It's no secret that calls are important and becoming more and more relevant, so it's not surprising that Google wanted to ensure they could be measured and analyzed. However, because of complex...
Definition: What are decentralized sales structures?Before we begin with our main topic, I would like to explain briefly what is meant by decentralized sales structures. For us, this is a working concept for companies...
Every company’s aim is to attract visitors to its website and to generate as much traffic as possible. Nevertheless, for your marketing ROI, it’s crucial to convert these visitors into leads or customers. What’s the...
There are numerous possibilities, media and channels marketers can use to increase sales. Using Google Ads or the right bidding strategy are the most common. We therefore want to share a little insight into the most...
Part 1 – Deficit identifiedVodafone understands all the advantages of classic e-commerce. Direct interaction with customers is not the focus. It is important to design a clear customer journey – also in relation to...
The content of this matelso Call Tracking webinarThis German webinar discusses the topic Call Tracking Integration into third party systems – the so-called Custom Push. The systems that can be connected with our Call...
matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.
Our consultants will be happy to support you with the implementation, you can find out more on our consulting page: Link
