We proudly introduce: the matelso platform for a communication based lead managementWe are proud to announce that our cloud-based, turnkey software-as-a-service (SaaS) solution matelso platform is now available online...
What does an AI & Data Science Specialist actually do?
One industry, many opportunities – that's how you can describe the software industry. This is especially true for the MarTech sector. Here talents can find many exciting jobs especially in the fields of software...
Call Tracking: How to bridge the tracking chasm between on and offline campaigns
Anyone who knows marketers knows that they are numbers-driven beasts. Everything has to be measurable, analyzable and actionable – data and insights are the new gold in the era of digitalization.This is also true when...
Our new matelso HQ: Topping-out ceremony on the Europahöhe in Kaiserslautern
matelso with strong commitment to the innovations location KaiserslauternWith the construction of our new HQ on the Europahöhe we are making a strong stance for our commitment to the innovation-hub Kaiserslautern. In...
Webinar: Call Tracking with Google Analytics 4
The content of this matelso Call Tracking webinar about the integration into Google Analytics 4In this German webinar we provide detailed information on Call Tracking, its relevance for Performance Marketing strategies...
DMEXCO 2022: Great success for our new Lead Management platform
Two days of high energy at the booth, over 150 customer meetings and presentations, one corporate lecture and ...... a successfully launched Lead Management platform! These are the objective results of our DMEXCO...
New milestone: With Fidel Gil, we are further expanding our AI competencies
Another step into our future as a MarTech company has been taken: With Fidel Gil (37), we are further expanding our expertise in the areas of AI and machine learning, thus further positioning ourselves for the future....
DMEXCO is the place to be: We launch our new Digital Customer Experience platform.
After a two-year break from Corona, the time has finally come again: Europe's leading digital marketing and tech conference, DMEXCO, will once again open its doors in Cologne on September 21 and 22. The ideal setting...
The journey of Vue 3 – Or: How we make our UIs better
For our innovative MarTech solutions in the areas of communication based lead management and digital customer experience, we rely on advanced, comprehensive development tools. We like to rely on freeware and open...
matelso platform for a communication based lead management – Transform your Conversations into meaningful Leads
CMOs and marketers are statistics and data beasts: they track, analyze, evaluate and directly optimize their campaigns and marketing activities based on continuous and real-time information from all touchpoints of...
Webinar: Call Tracking in the new world – Google Analytics 4
The content of this matelso Call Tracking webinar This webinar discusses the basics of Call Tracking technology and how it can be integrated into the new Analytics Tool Google Analytics 4 (GA4) – and what benefits...
What does a Cloud Developer actually do?
The software industry, especially in the area of MarTech, offers many exciting, interesting and varied careers – such as the Cloud Developer. In an interview with the industry blog BASICthinking, our developer Felix...
Insights platform market: Transforming from pure brokerage to agency models
At the beginning of June 2022, it was finally time again: the world's leading conference for the platform market and digital marketplaces, the Global Online Marketplaces Summit 2022 (GOMS for short), opened its doors...
The state of Rhineland-Palatinate supports us with 500,000 Euros
As an innovative MarTech company and leading solution provider in the areas of Call Tracking and online marketing, we recently received an innovation grant of 500,000 euros for our new matelso Digital Customer...
We continue to grow and strengthen brand and product
Our software company is continuing to grow! As a leading MarTech business with a focus on Call Tracking and online marketing, we are constantly working to further develop our portfolio in the direction of data analysis...
Call Tracking Basics: If you can’t track it, you can’t hack it
In the age of increasing digitalization and hyper-personalization of marketing, it's surprising why many companies and brands still don't fully understand their individual customer journey. Don't believe it? Then...
What online marketers need to know about Google call tracking.
Googles Call Tracking: It's no secret that calls are important and becoming more and more relevant, so it's not surprising that Google wanted to ensure they could be measured and analyzed. However, because of complex...
Call Tracking in decentralized sales structures
Definition: What are decentralized sales structures?Before we begin with our main topic, I would like to explain briefly what is meant by decentralized sales structures. For us, this is a working concept for companies...
4 ways to maximize your ROI
Every company’s aim is to attract visitors to its website and to generate as much traffic as possible. Nevertheless, for your marketing ROI, it’s crucial to convert these visitors into leads or customers. What’s the...
Smart bidding strategies with Call Tracking
There are numerous possibilities, media and channels marketers can use to increase sales. Using Google Ads or the right bidding strategy are the most common. We therefore want to share a little insight into the most...
From Digital 2 Assisted – A Vodafone Story
Part 1 – Deficit identifiedVodafone understands all the advantages of classic e-commerce. Direct interaction with customers is not the focus. It is important to design a clear customer journey – also in relation to...
Webinar: Call Tracking Integration 2.0 – Custom Push
The content of this matelso Call Tracking webinarThis German webinar discusses the topic Call Tracking Integration into third party systems – the so-called Custom Push. The systems that can be connected with our Call...