On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the...
The way to more leads
Lead management systems / Lead generationLead management and lead management systems are the challenge of the future for marketers. Surprisingly however, is that they do not efficiently include conversational...
Corporate Lecture: Digital Customer Experience – Turning data into successful business stories
On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the...
Conversational Touchpoints: More efficiency for lead management processes
Lead management is a hot topic for all companies that sell via the web. However, many marketers are still not leveraging the potential of conversational touchpoints efficiently enough, missing out on up to 30 percent...
Why Customer Communication Management (CCM) is the key to success
Effective and flexible Customer Communication (CC) influences all aspects of a business - from the initial contact with potential customers via digital applications, through the various stages of marketing and the...
Product launch: The Lead Management solution matelso platform is now live
We proudly introduce: the matelso platform for a communication based lead managementWe are proud to announce that our cloud-based, turnkey software-as-a-service (SaaS) solution matelso platform is now available online...
DMEXCO 2022: Great success for our new Lead Management platform
Two days of high energy at the booth, over 150 customer meetings and presentations, one corporate lecture and ...... a successfully launched Lead Management platform! These are the objective results of our DMEXCO...
DMEXCO is the place to be: We launch our new Digital Customer Experience platform.
After a two-year break from Corona, the time has finally come again: Europe's leading digital marketing and tech conference, DMEXCO, will once again open its doors in Cologne on September 21 and 22. The ideal setting...
matelso platform for a communication based lead management – Transform your Conversations into meaningful Leads
CMOs and marketers are statistics and data beasts: they track, analyze, evaluate and directly optimize their campaigns and marketing activities based on continuous and real-time information from all touchpoints of...
The state of Rhineland-Palatinate supports us with 500,000 Euros
As an innovative MarTech company and leading solution provider in the areas of Call Tracking and online marketing, we recently received an innovation grant of 500,000 euros for our new matelso Digital Customer...
Call Tracking in decentralized sales structures
Definition: What are decentralized sales structures?Before we begin with our main topic, I would like to explain briefly what is meant by decentralized sales structures. For us, this is a working concept for companies...