Guest article by Ercan Kantar, Founder & CEO of Supersol IT SolutionsThe importance of lead gen campaigns in B2BIn the B2B world, it is particularly important to continuously generate new qualified leads. They are...
AI in companies: Opportunities and challenges for marketing specialists
The integration of artificial intelligence / AI in companies is a topic that will continue to grow in importance in the coming years. To gain an insight into the current status of AI implementation in German companies...
Beyond pure lead generation: New strategies for marketing & sales
The source: Podcast "The SaaS Symphony" - in conversation with Clemens Schuele from GoogleLead Gen Business: Wow, we've never heard these topics addressed so openly and directly in a talk before! In the latest podcast...
Maximum eCommerce success: The 7 phases of successful lead management
Table of content Challenge in eCommerce: Marketing & Sales, stronger together Optimal lead management in eCommerce: The seven phases of success Phase 1 - Establishing contact: Democratization of communication...
Dashboards and reportings: With the matelso platform all marketing/lead data at a glance
For marketers, reportings and dashboards are like Hemoglobin in the blood – they bring the most important information (in the example: Oxygen) effectively into awareness and are the basis for every strategy...
AI for SMBs: Building up in-house expertise is not worth it!
Interview about: AI for SMBsIn an exciting interview with the German magazine IT-Mittelstand, our colleague Stephan Schulz, Head of Product Management, showed why SMBs do not necessarily have to take the rocky road of...
Webinar Series: Click Fraud / Ad Fraud: Real danger for your marketing budgets
In three exciting webinars, we'll show you what types of click fraud and ad fraud there are, how to recognize them, and most importantly, how to actively combat these fraudulent attacks.In the webinars you will learn:...
Marketing budgets at risk: fighting ad fraud in programmatic buying.
Fight ad fraud: 40 to 60 percent of all internet traffic comes from bots. Invalid Traffic (IVT) generated by these algorithms relates in particular to ad impressions or click activities and often causes immense...
Never miss a lead again – thanks to matelso platform notifications
matelso platform notifications: Never miss a lead againmatelso platform notifications: Many roads lead to Rome – or better into the consciousness of matelso platform users.With attention-grabbing notifications, the...
Sales & Marketing in harmony: How companies break down silos and increase business success
Sales & Marketing in harmony: How companies break down silos and increase business successIn many companies, the Sales and Marketing departments often operate like two separate entities. Each department has its own...
The matelso platform: Lead Management and Lead Scoring
Learn how the matelso platform helps you set up optimal lead management processes and get all the data you need to know exactly how much a lead is really worth. The basis for this: efficient and precise Lead Scoring....
The matelso platform: GDPR-compliant tracking and communication
What is the matelso platform and what can it do?GDPR-compliant tracking and communication: The matelso platform is a cloud-based solution for communication-based lead management that bridges the gap between online and...
First and Third-Party Cookies in Marketing and Tracking
Understanding First and Third-Party Cookies in Marketing and TrackingThe world of digital marketing relies on accurate data collection and analysis to create effective, targeted campaigns. A key aspect is the use of...
B2B Lead Management Myths: A lead always originate in a contact form
B2B Lead Management: In our work as a MarTech company we are constantly talking and interacting with our customers: What are their main pain points, how do they organize processes and workflows or what do their...
Conversion Value and Lead Value Tracking in Marketing: Optimizing Lead Generation and Sales Success (in B2B)
The path to more leads: The Importance of Lead Value and Conversion Value Tracking for Lead Generation in B2BIn today's competitive business environment, understanding and tracking the value of leads and conversions...
Optimal Performance Marketing: Get started with Digital Customer Experience Insights
Our matelso Founder & CEO Frank G. Froux took the opportunity on March 28th to present our MarTech solution, the matelso platform to prospective and existing customers – the solution for an optimal Performance...
Masterclass: matelso platform – a blueprint for the lead management of the future
On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the...
The way to more leads
Lead management systems / Lead generationLead management and lead management systems are the challenge of the future for marketers. Surprisingly however, is that they do not efficiently include conversational...
Corporate Lecture: Digital Customer Experience – Turning data into successful business stories
On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the...
Lead management process in marketing: 5 steps to more qualified contacts (especially in B2B)
Do you know the following situation: As a marketer - especially in the B2B sector - you are responsible for accompanying, educating and inspiring potential leads on their Customer Journey (CJ) until they express a...
Conversational Touchpoints: More efficiency for lead management processes
Lead management is a hot topic for all companies that sell via the web. However, many marketers are still not leveraging the potential of conversational touchpoints efficiently enough, missing out on up to 30 percent...
Why Customer Communication Management (CCM) is the key to success
Effective and flexible Customer Communication (CC) influences all aspects of a business - from the initial contact with potential customers via digital applications, through the various stages of marketing and the...
Product launch: The Lead Management solution matelso platform is now live
We proudly introduce: the matelso platform for a communication based lead managementWe are proud to announce that our cloud-based, turnkey software-as-a-service (SaaS) solution matelso platform is now available online...
DMEXCO 2022: Great success for our new Lead Management platform
Two days of high energy at the booth, over 150 customer meetings and presentations, one corporate lecture and ...... a successfully launched Lead Management platform! These are the objective results of our DMEXCO...
DMEXCO is the place to be: We launch our new Digital Customer Experience platform.
After a two-year break from Corona, the time has finally come again: Europe's leading digital marketing and tech conference, DMEXCO, will once again open its doors in Cologne on September 21 and 22. The ideal setting...
matelso platform for a communication based lead management – Transform your Conversations into meaningful Leads
CMOs and marketers are statistics and data beasts: they track, analyze, evaluate and directly optimize their campaigns and marketing activities based on continuous and real-time information from all touchpoints of...
The state of Rhineland-Palatinate supports us with 500,000 Euros
As an innovative MarTech company and leading solution provider in the areas of Call Tracking and online marketing, we recently received an innovation grant of 500,000 euros for our new matelso Digital Customer...
Call Tracking in decentralized sales structures
Definition: What are decentralized sales structures?Before we begin with our main topic, I would like to explain briefly what is meant by decentralized sales structures. For us, this is a working concept for companies...