On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the matelso platform, can do for them – strengthen the complete online marketing strategy and optimize marketing ROI considerably.
Masterclass: matelso platform – a blueprint for the lead management of the future
Our Key Account Manager Iwen Kuhn presented his masterclass on March 9th at the virtual conference.
He discussed the challenges of managing customer data and the importance of lead management in the future – especially for B2B and ecommerce companies. He also shows how relevant the conversational touchpoints – (video) call, chat, mail or contact forms – are when it comes to setting up innovative processes and getting the most out of your valuable data.
In basic he identifies three main pain points for marketers in this aspect:
- The highly complex MarTech landscape (with over 10.000 individual tools)
- Many data silos within companies that diminish the data quality in the CRM
- Getting conversion and customer insights into the CRM and Google Analytics 4 (GA4)
Watch the german Masterclass here
The solution: matelso platform for a communication based lead management
The main part of this masterclass is all hands-on: Iwen Kuhn shows viewers the most important three steps to optimize your performance marketing, marketing ROI and lead management processes with our matelso platform:
- Track your leads in one centrally managed and accessible – matelso platform + Google Tag Manager
- Detect trends, insights and relevant data in your conversations – matelso platform + Google Analytics 4 (GA4)
- Act on behalf of these insights to optimize your online marketing and marketing ROI – matelso platform + Google Ads
Summary of the masterclass
The masterclass demonstrates how marketers can use the innovative, cloud-based matelso platform to build a lead management process that incorporates insights and data from all conversational touchpoints – mail, (video) call, chat or contact form – and makes them usable for online marketing and SEM strategy. From the first click on the website to the evaluated lead in Google Analytics 4: Those responsible now have an overview of all leads and information on a single centrally managed platform in order to optimally adapt their marketing and lead management processes to their business goals. No (potential) customer inquiry remains unanswered, no lead is lost anymore!
