Conquering the data jungle – the matelso dashboard
We needed a solution: a dashboard that anyone could use from anywhere. We would like to make this available to you free of charge.
The following was important for us:
- The correlation between marketing expenditure or campaigns and the leads generated from them – at a glance.
- Everyone in the team should be able to access it at any time and there should be regular reports emailed to stakeholders.
- We wanted to have an overview of the contacts and, in the case of calls, information about whether someone answered the phone.
- For the website, we wanted a few KPIs so we could assess performance at a glance.
- The comparison to the period before the observation period was fundamentally important for us to be able to evaluate optimizations.
Now to the result. And yes, it’s true: you can set this dashboard up for yourself within a few minutes if you use Google Analytics, without any prior knowledge and without spending a cent.