Plannable leads in marketing on recipe

Leads in marketing: PROMEDICA PLUS is a European market leader in geriatric and home care and also one of the most popular thanks to its regional coverage. Today, Promedica is a market leader in geriatric care with 152 franchise locations and over 40,500 care staff.

1. Promedica’s customer base shows that when selecting a contact partner, customers place great value on regional availability, trust, and personal consultations. This is absolutely understandable, when you consider the services that the company offers.
2. The conversion rating via telephone compared with other ways such as contact forms has been a subject of internal discussion for many years. The customer wants and needs a personal consultation – measuring success using forms or callbacks is too inconvenient from the user’s point of view (reduce friction). The assessment at both franchisee and franchiser level was extremely interesting.
3. Why? Because a franchiser also bears the marketing costs and rightly questions the actual benefits in the absence of verifiable figures. Marketing investment in the care sector without considering personal consultations is like giving blood transfusions without taking blood groups into account – there will certainly be a degree of success but also very high levels of wastage.

1. To ensure regional availability, trust, and personal consultations, each franchiser receives a local tracking telephone number from their area code.
2. In addition to the simultaneous call-to-action of a central service number, the telephone numbers are made clickable. The click path to the call is significantly reduced.
3. Calls are now not only fed into Analytics and made available to the Google algorithm for optimization purposes – every franchisee receives a monthly report of all generated leads.

Data-driven marketing works – you just need the right data. matelso supplies this data for maximum voice channel transparency. The result: more leads in marketing.