The state of Rhineland-Palatinate supports us with 500,000 Euros

by | Jun 25, 2022

As an innovative MarTech company and leading solution provider in the areas of Call Tracking and online marketing, we recently received an innovation grant of 500,000 euros for our new matelso Digital Customer Experience solution – the matelso platform for a communication based lead management. The money comes at the right time and will be put to good use: With the funds from the InnoTop technology support program set up by the Rhineland-Palatinate Ministry of Economics and co-financed by the European Regional Development Fund (ERDF), we will further expand and future-proof our advanced Software-as-a-Service platform.

The funding decision was handed over by Daniela Schmitt, the Rhineland-Palatinate Minister of Economic Affairs, during a personal visit to our HQ in the center of the university city of Kaiserslautern on June 24, 2022.

Minister Daniela Schmitt is impressed with the development of the matelso Digital Customer Experience platform

In her appreciation speech in front of Kaiserslautern’s Lord Mayor Dr. Klaus Weichel, our approximately 35 employees and other selected guests, the Minister explained the importance of the funding for the innovation location RLP as well as our project: “The goal of the grant is to contribute to increasing the innovation dynamics in the state. In the course of globalization, companies must assert themselves against international competitors and in the favor of their customers. New technologies can be an effective aid in this. I am pleased that we can support matelso in the AI-based development of an online marketing tool and thus also strengthen Kaiserslautern as a technology location.”
With the approved funds, our CEO and founder Frank G. Froux will continue to drive the development of our new, value-creating matelso Digital Customer Experience software – first results are expected to be seen in the market in Q1 2023. The focus will be on creating a unique customer experience that combines and harnesses information from all communication channels (voice, email, video call, chat, etc.) in a unified, easy-to-implement, cloud-based platform. This gives companies the opportunity to reduce the complexity of previous systems, create more transparency and comprehensively optimize their marketing investments as well as sales and service processes.
Frank G. Froux commented: “The innovation grant will enable us to accelerate the evolution of our already successful MarTech software and thus enter the market faster than planned. Speed is of the essence in such a highly competitive environment as in our industry. We therefore thank the Minister and the state for this support.”

About the InnoTop technology support program

The InnoTop technology support program is an initiative supported by the Ministry of Economics of Rhineland-Palatinate and co-financed by the European Regional Development Fund (ERDF). The project is funded as part of the Union’s response to the COVID-19 pandemic. As the state’s development bank, Investitions- und Strukturbank Rheinland-Pfalz (ISB) implements the InnoTop program. Further information on this funding offer can be found at

Jun 25, 2022

Andere Beiträge
Related Posts
The way to more leads

The way to more leads

Lead management systems / Lead generationLead management and lead management systems are the challenge of the future for marketers. Surprisingly however, is that they do not efficiently include conversational touchpoints in their strategies and thus lose many...

Möchten Sie mit uns in das Lead Management von morgen starten?

Überzeugen Sie sich selbst davon, wie die matelso platform for a communication based lead management Plattform Ihr Kundenerlebnis verändern wird.

Do you want to start into the lead management of the future with us?

See for yourself how the matelso platform for a communication based lead management will change your customer experience.

matelso platform

matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.

matelso platform in detail

Call Tracking

MarTech phone call analysis software for companies, agencies & portals.

Call Tracking in detail


What capabilities does our matelso platform offer? All features at a glance.


Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.


Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.



Through our blog, we share knowledge and insights with our readers – always useful, always interesting.

With our matelso webinars, you can experience our MarTech technologies and solutions and get valuable tips for your online marketing.



Creating a new data-based era of communication – if you share this vision, we should get to know each other.

Partner model

Help your customers better understand and manage their customer journey – while also generating a new revenue stream.


About Us

The MarTech company matelso – we stand for innovative and simple solutions that make your marketing more efficient.

News, press releases and more – all news about matelso at a glance.