matelso platform
matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.
matelso platform in detail
Call Tracking

MarTech phone call analysis software for companies, agencies & portals to get valuable data from inbound calls.

Call Tracking in detail
Marketing Use Case
How the matelso platform boosts your marketing.
Sales Use Case
How the matelso platform boosts your sales process.
E-Commerce Showcase

Showcase of the matelso platform in E-Commerce

B2B Lead Gen Use Case

How does the matelso platform help with B2B Lead Gen campaigns?

Features
What capabilities does our matelso platform offer? All features at a glance.
Consulting
Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.
Consulting
Do-it-with-me instead of DIY: Achieving more together with our consultants.
Use Cases

Three industries that should rely on call tracking: B2B, automotive and agencies!

Learn
BlogThrough our blog, we share knowledge and insights with our readers – always useful, always interesting.
WebinarsWith our matelso webinars, you can experience our MarTech technologies and solutions and get valuable tips for your online marketing.
Knowledge BaseOn our matelso Knowledge Base you can delve deep into the engine room of our Call Tracking and MarTech technology.

Connect

CareerCreating a new data-based era of communication – if you share this vision, we should get to know each other.
Partner modelHelp your customers better understand and manage their customer journey – while also generating a new revenue stream.

matelso

About UsThe MarTech company matelso – we stand for innovative and simple solutions that make your marketing more efficient.
NewsroomNews, press releases and more – all news about matelso at a glance.

21 Aug 2020

What are call extensions?

Call extensions for Call Tracking

Call extensions are an ad enhancement in Google Ads (formerly AdWords) that include the telephone number of the advertiser direct in the ad. In a cell-phone view, the number is made available with a “click-to-call” button.

How do Call extensions work?

According to Google, call extensions are generated automatically in Google Ads when “your website has a phone number and your business goals include getting people to call you.” This means that Google puts in the call button automatically and the additional information lands direct in your Ads account. Anyone not wanting this feature can deactivate the automatic extension option in his/her account, but as this would lead to important information not being captured it doesn’t make sense to do so.

Who can benefit from call extensions?

We’re with Google on this one: for anyone displaying a telephone number on the company website and generally offering consultation, reservation, or sales by telephone, or even just an information hotline, activating call extension is a must – Call Tracking just doesn’t work without them. Potential customers often want to be able to call you quickly and easily without having to visit your website; this makes that process super simple. Call extensions are a vital part of a good customer experience.

How do I create or configure a call extension in my account?

Google has a good guide on how to do this:
https://support.google.com/google-ads/answer/7159346

What’s important to know is that you can use call extension at account, campaign, or ad group level. Depending on your account setup, a “deeper” level and “deeper” measurement may be useful. In our experience, it’s sensible to apply campaign level at the very least to provide data for taking meaningful decisions. This pays off when it enables you to determine how many calls come in via your brand campaign and how many come in through “non-brand” channels. Experience shows that more calls are generated via the extension compared with the web site in a brand campaign and vice versa. This puts you in a better position to separate out and assess the actual performance of “non-brand” campaigns with regard to calls made through call extension.

And if you decide to measure in even more detail and generate more configuration work as a result, the best thing for you to do is “edit in bulk.”
https://support.google.com/google-ads/answer/7159348

This enables you to work in a spreadsheet and then upload your edits to save you considerable time in maintaining your many numbers and editing lots of extensions.

Should I use the free Google forwarding number?

For those starting out, it can be a good idea to use a “free” forwarding number from Google with call extension at least.
If you choose to make use of this option, bear in mind that you will be given a local number in your geographical area (better performance compared with freephone/0800 service numbers).
Overall, Google provides a good way of making a quick start with this option.

What are the limits of the Google forwarding number?

Anyone also wishing to capture the result/quality of a call (purchase, consultation, reservation, or value) or who values portability, caller number availability, integration in other tools, and wants to own their own number should get in touch with matelso.

Summary

 

Call extension from Google Ads is a key add-on offering mores information while simultaneously boosting the user experience. Using call extension and adapting it to your own needs is truly worthwhile.

Aug 21, 2020

Andere Beiträge
Related Posts
GDPR compliant call tracking: a 4-step plan
GDPR compliant call tracking: a 4-step plan

Call tracking in the world of the GDPR A definition: what is the GDPR? A definition: what is call tracking? GDPR vs. call tracking: what's the problem? How to make call tracking GDPR compliant: A 4-step plan Step 1: Inform callers Step 2: Ensure data security Step 3:...

Möchten Sie mit uns in das Lead Management von morgen starten?

Überzeugen Sie sich selbst davon, wie die matelso platform for a communication based lead management Plattform Ihr Kundenerlebnis verändern wird.

Do you want to start into the lead management of the future with us?
See for yourself how the matelso platform for a communication based lead management will change your customer experience.