Call Tracking from the market leader matelso!

Inbound Call data significantly optimizes online marketing campaigns

Especially in areas where the product is more expensive or requires special consulting, people pick up the phone more often than digital marketers would like. Accordingly, call conversions often do not show up in marketing reports. These calls and the insights that can be gained from them are lost forever.

This is where Call Tracking technology comes into play: it helps marketers to extract valuable information from the communication channel call and use it to optimize campaigns as well as online and offline marketing measures and thus achieve significantly better results and a higher marketing ROI.

Call Conversion Tracking generates transparency

Our Call Tracker technology helps companies – especially marketing departments – improve the success of their campaigns and the quality of their customer service. By using specific phone numbers assigned to each channel or campaign, marketers can accurately track and analyze leads received through the communication channel call. As a result, inbound call analytics increases visibility into this important touchpoint and creates deep insights into the success of each campaign – or its failure. The technology also makes it possible to monitor call quality and identify and eliminate weaknesses in the strategy. Based on this, marketers can increase the number as well as the value of incoming calls and prove which measures are doing well and which are doing less well. The result: higher customer retention and a stronger customer experience – and ultimately more revenue.

CRM integration: How Call Tracking creates a stronger lead management

By integrating Call Tracking with a customer relationship management (CRM) solution, marketers can set up a stronger lead management process. When a call comes in from a specific phone number associated with a campaign, Call Tracking technology, or the person answering the call, can collect information about the caller, such as name, phone number and time of call, and import it into the CRM system. This allows the lead to be qualified and further steps such as follow-up calls or email campaigns can be planned. In addition, call transcriptions and records allow companies to gain valuable information about their customers’ needs and interests, which is invaluable for lead generation and marketing campaign personalization.