Use matelso Call Tracking
for efficient marketing!

Call Tracking from the market leader matelso!

Use our award-winning martech tracking software to make your inbound calls an essential part of your marketing strategy and let the customer insights you gain work for you to holistically optimize your advertising measures.

Call tracking provides valuable data on call leads, whether on the website or from other channels.

According to current statistics and surveys, the telephone is enjoying increasing popularity, contrary to widespread opinion. Especially in the areas of marketing, consulting and sales, customers are increasingly turning to the telephone instead of filling out complicated forms or searching for answers to their questions on complex websites or in chats.

matelso Benefits

so powerful

Because we optimize online marketing.

Inbound Call data significantly optimizes online marketing campaigns

Especially in areas where the product is more expensive or requires special consulting, people pick up the phone more often than digital marketers would like. Accordingly, call conversions often do not show up in marketing reports. These calls and the insights that can be gained from them are lost forever.

This is where Call Tracking technology comes into play: it helps marketers to extract valuable information from the communication channel call and use it to optimize campaigns as well as online and offline marketing measures and thus achieve significantly better results and a higher marketing ROI.

so smart

Because we create more knowledge and transparency.

Call Conversion Tracking generates transparency

Our Call Tracker technology helps companies – especially marketing departments – improve the success of their campaigns and the quality of their customer service. By using specific phone numbers assigned to each channel or campaign, marketers can accurately track and analyze leads received through the communication channel call. As a result, inbound call analytics increases visibility into this important touchpoint and creates deep insights into the success of each campaign – or its failure. The technology also makes it possible to monitor call quality and identify and eliminate weaknesses in the strategy. Based on this, marketers can increase the number as well as the value of incoming calls and prove which measures are doing well and which are doing less well. The result: higher customer retention and a stronger customer experience – and ultimately more revenue.

so empowering

Because we improve your lead management.

CRM integration: How Call Tracking creates a stronger lead management

By integrating Call Tracking with a customer relationship management (CRM) solution, marketers can set up a stronger lead management process. When a call comes in from a specific phone number associated with a campaign, Call Tracking technology, or the person answering the call, can collect information about the caller, such as name, phone number and time of call, and import it into the CRM system. This allows the lead to be qualified and further steps such as follow-up calls or email campaigns can be planned. In addition, call transcriptions and records allow companies to gain valuable information about their customers’ needs and interests, which is invaluable for lead generation and marketing campaign personalization.

matelso Call Tracking

See for yourself how matelso Call Tracking can help you achieve your marketing goals. In addition, we will show you how you can book specific phone numbers for numerous campaigns and channels easily and quickly via our innovative web interfaces and APIs – in more than 60 countries.

matelso customers

Many companies trust us and have been using our successful solutions for years.

matelso facts & figures

We think progressively and outside the box. You don’t have to be a start-up to do that. A medium-sized, owner-managed company can also do this successfully and very well.

Over 15 years of success in the MarTech market

Websites use our Call Tracking

Over 500 customers
matelso company

We offer solutions that address the marketing challenges of the future – based on more than 15 years of experience in the field of Call Tracking.

Matelso company

Do you want to take off with us and our Call Tracking technology?

See for yourself how matelso call tracking can help you achieve your marketing goals.

matelso platform

matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.

matelso platform in detail

Call Tracking

MarTech phone call analysis software for companies, agencies & portals.

Call Tracking in detail


What capabilities does our matelso platform offer? All features at a glance.


Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.


Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.



Through our blog, we share knowledge and insights with our readers – always useful, always interesting.

With our matelso webinars, you can experience our MarTech technologies and solutions and get valuable tips for your online marketing.



Creating a new data-based era of communication – if you share this vision, we should get to know each other.

Partner model

Help your customers better understand and manage their customer journey – while also generating a new revenue stream.


About Us

The MarTech company matelso – we stand for innovative and simple solutions that make your marketing more efficient.

News, press releases and more – all news about matelso at a glance.