Three industries that should rely on Call Tracking: B2B, automotive and agencies!

With Call Tracking, B2B companies benefit from a unique competitive advantage: Often, especially when selling high-priced or highly explanatory products and/or services, the telephone is THE communication channel of choice. (Potential) customers often call the company directly after visiting the website in order to receive in-depth advice or to conduct a sales conversation. This process contains a lot of valuable data and information that resourceful marketers can put to work for them – with Call Tracking. The technology helps them measure the success of their marketing campaigns and sales activities and optimize them using the collected data and insights – for example, which keywords and campaigns generate the most inbound calls, how can I improve the CTAs (call-to-action) on my website, or what specific information are my customers looking for.

All of this data pays directly into the issues of marketing efficiency, transparency and ROI, improving not only the marketing strategy but also the sales process.

The data obtained in this way provides agency managers with in-depth insights into how they can manage and optimize campaigns much better. The result: greater marketing and budget efficiency as well as a higher ROI. Furthermore, Call Tracking also helps agencies improve lead generation (both their own and their customers’) by optimizing the call process and customer experience to generate more conclusions.

Overall, Call Tracking is an indispensable tool for agencies that want to optimize their clients’ campaigns and improve the efficiency and transparency of the marketing budgets entrusted to them.