and the corresponding answers
Following successful cancellation of a phone number or a phone number pool, the numbers are put in quarantine (there are country-specific specifications regarding the lengths of the quarantines).
This ensures that these numbers are not given to other companies in the short term.
The script searches the source code of the rendered page and replaces the phone numbers with call tracking phone numbers, using the logic saved by you in our control panel.
These phone numbers are linked with a user ID and this allocation saved in our system.
This enables a comparison with calls actually received. The phone numbers are displayed according to the logic, so that each unique visitor sees a unique number. However, it is also possible to display the phone numbers for individual campaigns: e.g. to only display call tracking phone numbers if there is SEA traffic. Do you have other requirements? No problem, we’re happy to create a unique, tailor-made solution just for you.
Probably the best-known tools here are the Google Tag Manager or Matomo (formerly Piwik).
But essentially the script should be displayed using any tool that has access to the head section of your website.
Our call tracking technology can be used without any problems in WordPress, HubSpot CMS or in landing page systems such as Instapage.
matelso offers a ready-made API that can be used to carry out fully automated provisioning processes.
If you want to quickly go live with more than 100 phone numbers, we also offer a service whereby our team can activate the numbers on the basis of an .xls list that you provide.
We already have a large number of integration partners and the list is steadily getting longer.
So that you don’t have to open another data silo, the call tracking data is easily and automatically integrated into the tools that you are already using.
We currently have integrations for various web analysis, bid management, content management and customer relationship management systems.
These include Google Ads, Google Analytics, Webtrekk, Marin Software, intelliAd, Optimizely and Adobe Analytics.
Independently of this, we can of course also develop further integrations in line with your requirements, as part of a project management service.
The phone numbers assigned in our control panel are always allocated to one subscriber.
For example, it is only possible to assign a number to local network numbers in Germany if you can save a valid address in this local network area
The number is then assigned to this address (this subscriber). The number is the property of the subscriber and all rights and obligations in connection with that number are owned by the subscriber.
Therefore, if you assign phone numbers to customers in your capacity as an agency, reseller or similar, you must clarify the legalities of this with your end customer.
In the specific case of 0800 service numbers, we ask you to contact our call tracking specialists, who will be happy to explain the specific guidelines for service numbers in different countries.
Yes. You can create templates for call reports and save your own logos.
You can also transfer call tracking data to external tools via API interfaces. For example, you can transfer data to the Google Data Studio and create your own branded dashboards that you can “release” to the end customer for use.
You can get started in 15 minutes.
- Conclude a contract
- Create subscribers
- Assign phone numbers
- Embed script on the website
- Save your domain in our control panel
- Configure the search & replace rule
You can start with a basic version of call tracking for €49 per month.
There is also a one-off set-up fee.
Professional call tracking with the dynamic display of phone number pools via matelso script is available from just €112 per month plus set-up fee.
All standard contracts can be terminated at any time with a month’s notice, after a minimum term of 3 months.
The number of calls that individual advertising measures actually generate must be determined.
Each advertising measure, channel and medium is given an individual phone number on which a customer can call the advertiser. This means that the resulting statistics can be used to measure the effectiveness of each of the individual advertising measures.
In static call tracking, an individual phone number is used for each individual (advertising) measure. For example, if you want to know which billboard generates the most calls, you can print a different phone number on each billboard.
Dynamic call tracking is the right choice for measuring your online advertising activities.
A script is integrated on your website, through which every website visitor gets an individual phone number. This allows each generated call to be uniquely assigned to a website visitor. The connection between phone inquiries and orders and the online advertising channels (SEA, display, newsletter, SEO...) can also then be measured.
Transparency is particularly valuable in the following areas:
Which keyword generates calls?
Which advert text generates calls?
Which publisher page do visitors who also call come from?
Which display performs better when it comes to the number of calls generated?