Even before working with matelso, it was clear to Glasprofi24 that call leads have a significant influence on online sales.
The use of Google forwarding numbers supported customer perception of the SEA channel with figures. Internal analyses show that the conversion rate for new customers is significantly higher when the caller has spoken with a trained advisor.
Therefore, the challenge was not just extending Call Tracking to all channels, but also making the call as a “point of sale” more professional.
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