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USE CASE
GLASPROFI24 

Call Tracking for e-commerce

 

ABOUT GLASPROFI24

 

Glasprofi24 GmbH is an owner-operated company of Kreyer Holding GmbH & Co KG with over 40 employees, located in Schloß
Holte-Stukenbrock, North Rhine-Westphalia.

Glasprofi24 is known for its high-quality, visually appealing glass products for homes, gardens & commercial properties in the DACH region.

In addition to quality, the company places great importance on flexibility and customer focus.

All products are tailored precisely to customers’ specifications. Communication is therefore an integral component of the company’s business model, both online and offline.

 

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More information: www.glasprofi24.de.

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THE CHALLENGE

 

Even before working with matelso, it was clear to Glasprofi24 that call leads have a significant influence on online sales.

The use of Google forwarding numbers supported customer perception of the SEA channel with figures. Internal analyses show that the conversion rate for new customers is significantly higher when the caller has spoken with a trained advisor.


Therefore, the challenge was not just extending Call Tracking to all channels, but also making the call as a “point of sale” more professional.

ANALYSIS - 
GOOGLE FORWARDING NUMBERS 

 
  • The Google numbers are regularly reallocated
  • Call quality varies
  • No itemized bills
  • One number per domain/property
  • Tracking restricted to SEA
  • Privacy policy
Analyse Glasprofi

MANAGEMENT SOLUTION

Management solution

 

MARKETING SOLUTION

Marketing Solution Glasprofi

 

RESULT

 

Handy Glasprofi EN

 

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“Thanks to the solution provided by matelso, we’ve moved our call tracking up to a new level.
This has allowed us to reproduce an optional lead assignment for each channel!”

Julian Höner, Head of IT


More information: www.glasprofi24.de.