Call Tracking for e-commerce
Glasprofi24 GmbH is an owner-operated company of Kreyer Holding GmbH & Co KG with over 40 employees, located in Schloß
Holte-Stukenbrock, North Rhine-Westphalia.
Glasprofi24 is known for its high-quality, visually appealing glass products for homes, gardens & commercial properties in the DACH region.
In addition to quality, the company places great importance on flexibility and customer focus.
All products are tailored precisely to customers’ specifications. Communication is therefore an integral component of the company’s business model, both online and offline.
More information: www.glasprofi24.de.
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Even before working with matelso, it was clear to Glasprofi24 that call leads have a significant influence on online sales.
The use of Google forwarding numbers supported customer perception of the SEA channel with figures. Internal analyses show that the conversion rate for new customers is significantly higher when the caller has spoken with a trained advisor.
Therefore, the challenge was not just extending Call Tracking to all channels, but also making the call as a “point of sale” more professional.
“Thanks to the solution provided by matelso, we’ve moved our call tracking up to a new level.
This has allowed us to reproduce an optional lead assignment for each channel!”
Julian Höner, Head of IT
More information: www.glasprofi24.de.
matelso GmbH
Heilbronner Straße 150
70191 Stuttgart
Germany
+49 (0) 711 205 263 18 00