Attention, this article refers to the version of Google Analytics Universal that is no longer continued by Google. The latest version of Google Analytics is Google Analytics 4.
How can I explain this difference? #
Is that plausible? #
Differences in the pushes in the matelso Control Panel and the conversions in Google Universal Analytics may result from Google’s attribution model. For example, we send 2 pushes if the same caller calls twice, but Google combines both events into one conversion.
This is clearly visible in our user-defined reports, for example.
Under Overview, you can see “Unique Events” and the “Total Events,” for example.
See also the following article:
How do I find my inbound calls in Google Universal Analytics?