The data from matelso call tracking is first stored on matelso servers. There is no sending of data directly from the website to any system other than matelso. In order for the collected data to be further analyzed in other systems, our integration 2.0 system is mainly used. Each push configuration can send data from any amount of your call tracking pools. There is also no limit to the number of pushes sent.
There are 3 cost-effective standard integrations:
1. Google Analytics (Universal or Google Analytics 4) – #BESCHREIBUNG_LINK#
2. Google Ads – #BESCHREIBUNG_LINK#
3. Matomo – #BESCHREIBUNG_LINK#
The standard integrations are comparatively quick to set up and have pre-configured settings that you can apply directly.
For all other systems we have the Custom Integration. This push configuration is a freely configurable web push. It can therefore send data to a variety of systems. The setup varies depending on the receiving system and usually requires more technical knowledge.
If you need help with the setup, we recommend the matelso Consulting Service.