Integrations – Google Analytics

Attention, this article refers to the version of Google Analytics Universal that is no longer continued by Google. The latest version of Google Analytics is Google Analytics 4.

 

How to Integrate Matelso Call Tracking Technology into Existing Google Universal Analytics Accounts and Display Your Calls #

Prerequisite: #

– Configuration has already been completed in the Control Panel.

 

Tutorial Video: #

– For configuration in the Google Analytics account, refer to the provided info video.

YouTube Video – https://www.youtube.com/watch?v=NJCoON4NPqY

 

Details on the Standard Push: #

– The most popular method for pushing call data to Google Universal Analytics employs the “inbound call” event profile. Using this method, default values are pushed which cannot be altered. The details and variables of these values are outlined in the table below.

 

Create additional target for matelso conversion tracking: #

https://youtu.be/P6ZDzrtIrK8

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