Send data from matelso to Google Analytics 4 – Standard Integration

In this article we set up the GA4 standard integration within the matelso control panel. #

Google Analytics 4 as successor of universal analytics is live and ready to be used. Currently it is still possible to create both GA4 and UA properties within google analytics but starting with 1. July 2023 universal analytics will stop processing data.

There are a lot of changes within the UI and also the measurement protocol between UA and GA4. Using our standard integration we try to make these changes as transparent as possible and make the use of the integration simple.

 

What’s required for the GA4 Push? #

First of all you need an GA4-Property. You can set up a free GA4 property within analytics.google.com . After the property is set up we need to create an web-datastream within GA4. Within the datastream we copy the measurement Id and create an API-Secret.

To create the api-secret we select “Measurement Protocol API secrets” and use the “Create”-Button to create a new secret.

After the setup we copy the measurement id and the api secret.

 

How does the setup within the control panel work? #

The CP Setup consists of 3 steps:

1. Setting up an GA4 Integrations Account.
2. Setup of the GA4 Push configuration.
3. Linking the push configuration to pools.

 

1. setting up an account in the control panel #

To create a GA4 account in the control panel, select the tab “Accounts” under “Configuration”->”Integrations 2.0″.

Here I click on the “+” button and select “Google Analytics (GA4)” in the dropdown.

In the “Register GA4 Api Secret” dialogue I enter my measurement ID and my API secret. Additionally, I can give the account a description here to better manage my accounts.

 

2. setting up the GA4 push configuration #

The push configuration is created in the tab “Push Configurations” under “Configuration”->”Integrations 2.0″.

Here I select the “Google Analytics” tile.

And then select the “GA4 Configuration” tile.

We can now either select one of the 3 available presets to start as soon as possible. Or we can configure the push completely individually.

In this tutorial we choose the “Standard” preset. To select a preset, we click on the “Select variable preset” button and then select the corresponding preset in the pop-up.

Next, we give our push configuration a name to make it easier to find again.

The last step of the configuration is to select our GA4 account, which we created in the previous step.

 

3. linking the push configuration #

After the configuration is saved, it can be linked to one or more pools or linked as a partner push.

 

Events in GA4 #

After a new call to one of our call tracking numbers we can see an “InboundCall” event in GA4.

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