“With matelso as an innovation-driven and competent call tracking partner, we have already been able to implement numerous projects. We were impressed by the product itself thanks to its ease of implementation, as well as its seamless integration into third-party tools such as Google Analytics”.
Director of Digital Analytics, United Digital Group
“Thanks to the use of matelso numbers, we can now measure our most important contact channel telephone calls. This gives us an accurate insight into the success of the various channels. And, thanks to the differentiating of phone numbers, even at location level”.
Fabian Lehmann
Online Marketing Team Leader, ComCave College
“I was surprised at how fast and easy it is to set up matelso call tracking. I’m impressed by the result! The many features offered by the matelso control panel are ideally tailored to the dynamic business environment in which we operate. Working with you is a lot of fun”.
Product Management, Search & Display Team Leader
Heise RegioConcept
Static call tracking is the static linking of a telephone number with a marketing campaign, i.e. one number per channel, advert or campaign. Each call is counted and attributed to the relevant marketing campaign.
Dynamic call tracking produces more detailed results than static call tracking. Here, a link between a website visitor and a telephone number is used to later break the source down to ad, medium or keyword level. Each call is tracked and valuable data pushed to your marketing tool for detailed evaluations and matching.
“Only by including calls as part of the customer journey
in your evaluations can you successfully
optimize advertising efficiency and conversions.”
matelso GmbH
Heilbronner Straße 150
70191 Stuttgart
Germany
+49 (0) 711 205 263 18 00