The tools to increase your success in marketing & sales
Like many providers in the software-as-a-service sector, matelso also faces the challenge of rendering the IT solution less complex, thus making the benefits available to the customer or user as simply as possible.
With its modular Control Panel, matelso is able to offer a solution package adapted to the individual needs of each customer.
OUR TOOLS - AN OVERVIEW
Using matelso technology allows you to access a range of useful functions offered by modern telecommunication systems, without having to purchase your own hardware.
Never missing a call and making the caller believe they are getting the best possible service is a prerequisite for success when selling via a call channel. The Call Back Opt In function allows you to achieve exactly that. During the call – if a caller is on hold for too long, for example – they can simply request a callback by pressing a key on their phone.
For many years, the answering machine has been one of the most valuable telecommunications tools.
The matelso version of voicemail makes managing and listening to these voicemails by the right contacts child’s play. Every message left by a caller is e-mailed to the address you defined, where it can be listened to directly on a work computer or smartphone without the need for additional telephone hardware.
As is often the case, the aim here is not to miss any more calls.
The functionality of time-based routing allows time-controlled forwarding of a caller to different forwarding destinations.
For example, depending on opening and service hours, a call can be directed to a call center. In addition, this routing option also allows a caller to be forwarded depending on whether TV or radio advertising is inserted. This allows you to individually forward calls received as a result of specific TV advertising (airtime).
If a forwarding destination, i.e. an agent, does not answer the call, the caller is transferred to the next forwarding destination after a specified time.
This function also ensures that you do not miss any incoming calls.
By using whisper sounds & call announcements, you can play audio files to the caller and the called party before the actual call is established.
For example, this makes it possible to tell every agent called where the call was generated (website, campaign, advertising material). For portals and agencies in particular, this function is often used for branding and as proof of performance. Some marketing agencies play messages to the called party such as “This call was generated by marketing agency XY”. This strengthens the client’s confidence in the agency’s performance.
The Call Recording function allows you to “record” a telephone call. These recordings can be used as a basis for training purposes and quality assurance, and as evidence, for example for sales transactions over the phone.
Dealing with automated spam calls is a major challenge in some industries.
The caller blacklist function protects you against spam calls. If a number is identified as a spam number, you can add it to the blacklist and you will not receive any further calls from this number in future.
This allows your call agents and sales staff to concentrate on the task at hand.
Callers are guided through a question matrix and – depending on their input – are forwarded to specified destinations.
Simple preselectors can be set up, for example. The ability to transfer service calls to the Support department or to put interested parties through to the Sales department without requiring additional hardware makes this tool valuable for our customers.
The Store Finder enables you to direct callers to the nearest contact person based on their geographical location (or entered postcode).
As such, a prospective customer visits your website, calls a general number listed there and is forwarded directly to the nearest local branch.
Conversion Tracking not only allows you to measure the number of calls but also the value of a call.
Evaluate all incoming calls via your call agents. Once a call has ended, the called party simply remains on the line and answers a query matrix using their telephone DTMF key tones. This data can then be used for future evaluations and measures.
Dynamic Call Tracking links a website visit to a call.
This closes the gap between online marketing and the telephone call, and allows a call to be integrated into the website visitor’s entire customer journey.
As part of static Call Tracking, a phone number is linked to a campaign, an advertising medium, or a dedicated application.
In combination with our Campaign Management, it becomes a powerful tool that also allows creatives, placements, etc., to be analyzed from the context of display marketing.
The age of eternally long call hold times is over. Nobody likes waiting. To offer the fastest possible service by telephone without your callers starting the conversation tense, stressed or annoyed, matelso offers an intelligent callback function.
This module allows the interested party to leave their callback number via the website and request a callback. Our system will first try to establish a call with one of your agents and will only call the interested party when the agent answers the phone. This completely avoids the caller being put on hold.
The increasing spread of modern means of communication – such as smartphones, tablets, or laptops, as well as the digitalization of telephone systems into softphones, etc. – also offers telephony without using traditional telephone technology with telephone numbers, etc.
A call can therefore be handled via a web call, which accesses the device’s microphone and loudspeaker. Thus, it is possible to make a call via a website without incurring telephone charges and without using telephone numbers.
A quick overview of which number is assigned to a specific campaign (video ad, creative, print ad, etc.). Using Campaign Management, you can store individual values such as channel, advertising material, campaign ID, country, postcode area, etc., and link these attributes to individual telephone numbers. This makes it easy to generate evaluations and reports, in order to obtain insights that will increase the performance of your future marketing measures.
Send information about every call, whether successfully answered or missed. Sending this call information by e-mail makes it much easier for you to handle calls in your day-to-day business.
Supplement this call information with important details about the caller. If they left a voice message, it is directly available in the e-mail. Include interesting information such as which website the caller was on at the time of the call, or via which channel or advertising medium the call was triggered. This information is important for evaluating calls and is used to prioritize callback lists, for example.
100% transparency in the call channel. Easy to integrate into existing management tools. Fast, direct reporting of performance-relevant KPIs.
Not everyone needs access to or an account for the matelso Control Panel. Restrict access to those employees who need to configure the Call Tracking setup.
All others can receive reports via e-mail with individually configured PDF reports.
Transparency without unnecessary administrative effort.
Our Google Data Studio Connect allows you to easily set up customized dashboards.
Present the Call Tracking data impressively using charts and diagrams, and then share them with your stakeholders.
Within the matelso dashboard, you also always have an overview of the current Call Tracking figures.
However, the focus here is more on presenting your configurations.
Even if the function of downloading data by .csv or .xls file is considered dusty and outdated, being able to handle this data is very powerful. It gives you the opportunity to integrate your data in almost every imaginable tool, even if it does not support modern interfaces or you do not want to be dependent on your IT department or the tool provider programming interfaces.
Call Tracking is easy to integrate. No adjustments to the existing telephone system are necessary. It is possible to simply integrate the Search & Replace script via the Google Tag Manager. Nevertheless, the technology offers countless possibilities when using the API interface.
One script for all.
The Search & Replace script is the key element and basis for dynamic Call Tracking.
Once integrated (directly on the website or via tools such as Google Tag Manager), all functions offered by matelso Call Tracking technology can be used without having to change anything on your website again.
For example, the script enables displayed static phone numbers to be dynamically replaced with phone numbers from Call Tracking phone number pools. It is automated so your IT department does not need to make further adjustments to the website.
Do you want to set up dynamic Call Tracking only for visitors coming via Google? No problem. Using the Channel Selector, website visitors and Call Tracking numbers can be filtered and adjusted.
The Pool Selector enables the individual, selective output of different phone number pools. For example, different language versions of the website can be assigned to different phone number pools. This ensures that a website visitor’s call is directed to a contact person who speaks their language.
The output of different phone number pools using URL parameters is used here as a basis for every conceivable user scenario.
Our customer API is the interface for communicating with our server systems and databases.
Do you want to display the booking or configuration of Call Tracking numbers in your own system? That’s not a problem if you use our API.
Many of our customers use this technology for the automated configuration of hundreds of Call Tracking setups. This saves resources and greatly reduces human operator errors.
The matelso API not only enables the configuration of Call Tracking setups, it also provides access to the database in which all information about your tracked calls is stored.
This allows you to create your very own customized reports and to manage and evaluate data in real time, in the best possible way in your tools.
Generating Call Tracking data is important and useful. However, having this data in an analysis tool as quickly as possible is particularly essential if you conduct professional online marketing and want to improve the performance of your marketing measures.
Using analytics integration, which is extremely easy to set up, Call Tracking data is added to your Google Analytics account as an “event” in no time.
Besides the standard integration, we also offer an individually adaptable version. Here, custom values from Google can be linked with Call Tracking data. For example, get information about the campaign ID on “Custom Dimensions 1” and thus obtain the simplest performance overview for individual campaigns in analytics.
With integration in intelliAd, your Call Tracking data is added straight into your bid management system to automatically optimize your campaigns directly.
The most powerful tool for connecting Call Tracking data with other software is our Custom Integration module.
Here, POST/GET/PUT/DELETE can be used to transfer Call Tracking data to other tools. In addition to conventionally pushing data after a call, Custom Integration also offers the option of pushing data into your preferred system before the actual phone call.
Data about the caller, such as their basket value, browser language settings, or the website URL from which the caller started the call, is information that can already be useful at the beginning of a conversation.
Frank Froux - CEO matelso GmbH
matelso GmbH
Heilbronner Straße 150
70191 Stuttgart
Germany
+49 (0) 711 205 263 18 00
