On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the...
Lead management systems / Lead generationLead management and lead management systems are the challenge of the future for marketers. Surprisingly however, is that they do not efficiently include conversational...
On March 6th and 9th 2023 we had the privilege of being able to show an audience of over 2000 marketing specialists and enterprise executives from German companies of all industries what our MarTech solution, the...
MarTech from matelso Over the past 15 years, our MarTech company has been known in the market as specialists in Call Tracking and online marketing optimization. During this time, we have generated a lot of insights...
"Simple, clear, smart, partnering and empowering – these are our core values that we will convey with our new brand design in the future." – Frank G. Froux, founder and CEO of matelso.matelso shines with a new brand...
Lead management is a hot topic for all companies that sell via the web. However, many marketers are still not leveraging the potential of conversational touchpoints efficiently enough, missing out on up to 30 percent...
Effective and flexible Customer Communication (CC) influences all aspects of a business - from the initial contact with potential customers via digital applications, through the various stages of marketing and the...
Our MarTech company matelso continues to grow – both technologically and in terms of personnel. Since the beginning of November 2022, the new, cloud-based matelso platform for a communication based lead management is...
We proudly introduce: the matelso platform for a communication based lead managementWe are proud to announce that our cloud-based, turnkey software-as-a-service (SaaS) solution matelso platform is now available online...
One industry, many opportunities – that's how you can describe the software industry. This is especially true for the MarTech sector. Here talents can find many exciting jobs especially in the fields of software...
Anyone who knows marketers knows that they are numbers-driven beasts. Everything has to be measurable, analyzable and actionable – data and insights are the new gold in the era of digitalization.This is also true when...
matelso with strong commitment to the innovations location KaiserslauternWith the construction of our new HQ on the Europahöhe we are making a strong stance for our commitment to the innovation-hub Kaiserslautern. In...
The content of this matelso Call Tracking webinar about the integration into Google Analytics 4In this German webinar we provide detailed information on Call Tracking, its relevance for Performance Marketing strategies...
Two days of high energy at the booth, over 150 customer meetings and presentations, one corporate lecture and ...... a successfully launched Lead Management platform! These are the objective results of our DMEXCO...
Another step into our future as a MarTech company has been taken: With Fidel Gil (37), we are further expanding our expertise in the areas of AI and machine learning, thus further positioning ourselves for the future....
After a two-year break from Corona, the time has finally come again: Europe's leading digital marketing and tech conference, DMEXCO, will once again open its doors in Cologne on September 21 and 22. The ideal setting...
For our innovative MarTech solutions in the areas of communication based lead management and digital customer experience, we rely on advanced, comprehensive development tools. We like to rely on freeware and open...
CMOs and marketers are statistics and data beasts: they track, analyze, evaluate and directly optimize their campaigns and marketing activities based on continuous and real-time information from all touchpoints of...
The content of this matelso Call Tracking webinar This webinar discusses the basics of Call Tracking technology and how it can be integrated into the new Analytics Tool Google Analytics 4 (GA4) – and what benefits...
The software industry, especially in the area of MarTech, offers many exciting, interesting and varied careers – such as the Cloud Developer. In an interview with the industry blog BASICthinking, our developer Felix...
At the beginning of June 2022, it was finally time again: the world's leading conference for the platform market and digital marketplaces, the Global Online Marketplaces Summit 2022 (GOMS for short), opened its doors...
As an innovative MarTech company and leading solution provider in the areas of Call Tracking and online marketing, we recently received an innovation grant of 500,000 euros for our new matelso Digital Customer...
Our software company is continuing to grow! As a leading MarTech business with a focus on Call Tracking and online marketing, we are constantly working to further develop our portfolio in the direction of data analysis...
In the age of increasing digitalization and hyper-personalization of marketing, it's surprising why many companies and brands still don't fully understand their individual customer journey. Don't believe it? Then...
Call Tracking for Performance AgenciesIs Call Tracking a must-have or nice-to-have feature for performance agencies? Call Tracking fĂĽr (Performance) Agenturen zur Grundausstattung oder ist es "nice-to-have"? It never...
Connecting print advertisement with onlineIn recent years, the majority of marketing agencies have focused their efforts on online marketing. Pioneers in this field have seen increased sales and huge reductions in...
Founded in 1989 in Hamburg, Küche & Co with over 90 studios in Germany and Austria is now Germany’s largest fitted kitchen franchise network. Since 1995, it has been a 100% subsidiary of the Otto Group and has also...
Case study: The foundationsAbout this case study: Bauwerk is one of the leading project developers, consultants and marketers of high-quality and design-oriented new construction projects in Munich, Berlin and...
Customer Experience is a short way of expressing the idea that companies should offer consumers the best possible experience when they establish contact with the business. The introduction of the General Data...
Googles Call Tracking: It's no secret that calls are important and becoming more and more relevant, so it's not surprising that Google wanted to ensure they could be measured and analyzed. However, because of complex...
The phone is the most important contact channel for car dealersDo you work in the automotive trade or are you responsible for the online marketing or lead management of car dealers? Then no doubt you are aware of the...
Definition: What are decentralized sales structures?Before we begin with our main topic, I would like to explain briefly what is meant by decentralized sales structures. For us, this is a working concept for companies...
Whisper Sound & Call Announcement for Call TrackingIn a traditional phone call, a caller is connected to a call recipient. This is still one of the easiest and most popular means of communication between two people....
Every company’s aim is to attract visitors to its website and to generate as much traffic as possible. Nevertheless, for your marketing ROI, it’s crucial to convert these visitors into leads or customers. What’s the...
There are numerous possibilities, media and channels marketers can use to increase sales. Using Google Ads or the right bidding strategy are the most common. We therefore want to share a little insight into the most...
In the world of digital marketing, businesses strive to measure every conceivable click (theoretically also telephone calls), aiming to get a detailed picture of the value generated by every cent of their marketing...
Do you want to reduce your CPL rate?In most cases, reducing your CPL rate is significantly easier than you might think.The first step is to analyze your current situation. Many companies measure leads that have come...
Part 1 – Deficit identifiedVodafone understands all the advantages of classic e-commerce. Direct interaction with customers is not the focus. It is important to design a clear customer journey – also in relation to...
Conquering the data jungle – the matelso dashboardGoogle Analytics, Google Ads, email reporting, call lists, etc. Every marketer knows these data sources but can trends and results really be identified easily? Is...
Mettler ToledoThe Mettler Toledo group of companies – based in Columbus, Ohio, USA with operational headquarters in Greifensee, Switzerland – specializes in precision scales for professional use. The company is the...
Leads are a marketer’s currency. In the business value chain, our marketers are therefore exchanging their budget for contacts. This constitutes a cornerstone of sales – and comes at a high price! So if we look at the...
What different types of call tracking are available?This is a blog entry for those who already know what Call Tracking is and have already identified the need to track calls.Here are two articles that are sure to be of...
You wonder whether phone tracking is relevant for your marketing and brings you more success? This question must answer every marketer at the end itself. To make it easier for you, here a list with 10 industries where,...
Why are business calls so important?First Things First:Before we start, we should look at exactly why it's a good idea to increase the number of business calls. A call generates costs and a person has to be available...
The content of this matelso Call Tracking webinarThis German webinar discusses the topic Call Tracking Integration into third party systems – the so-called Custom Push. The systems that can be connected with our Call...
Attribution models for Call TrackingFinding out when, how, and above all, why conversions take place is an ongoing challenge for marketers. And it’s even more difficult to determine which tracking metrics need to be...
Call extensions for Call TrackingCall extensions are an ad enhancement in Google Ads (formerly AdWords) that include the telephone number of the advertiser direct in the ad. In a cell-phone view, the number is made...
For Google conversions generated via offline are more important than onlineAccording to Google, 57% of users who use Google mobile search are more likely to subsequently visit a store, 40% to call a business and 51% to...
What does the reality look like? I am currently observing, quite self-critically, two phenomena on the market when it comes to the topic inbound calls: the online pros and the frugal. Let’s start with the frugal, who...
