matelso logo 2022 brand
matelso logo 2022 brand
matelso platform
matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.
matelso platform in detail
Call Tracking

MarTech phone call analysis software for companies, agencies & portals to get valuable data from inbound calls.

Call Tracking in detail
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Marketing Use Case
How the matelso platform boosts your marketing.
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Sales Use Case
How the matelso platform boosts your sales process.
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E-Commerce Showcase

Showcase of the matelso platform in E-Commerce

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B2B Lead Gen Use Case

How does the matelso platform help with B2B Lead Gen campaigns?

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Features
What capabilities does our matelso platform offer? All features at a glance.
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Consulting
Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.
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Consulting
Do-it-with-me instead of DIY: Achieving more together with our consultants.
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Use Cases

Three industries that should rely on call tracking: B2B, automotive and agencies!

Learn
BlogThrough our blog, we share knowledge and insights with our readers – always useful, always interesting.
WebinarsWith our matelso webinars, you can experience our MarTech technologies and solutions and get valuable tips for your online marketing.
Knowledge BaseOn our matelso Knowledge Base you can delve deep into the engine room of our Call Tracking and MarTech technology.

Connect

CareerCreating a new data-based era of communication – if you share this vision, we should get to know each other.
Partner modelHelp your customers better understand and manage their customer journey – while also generating a new revenue stream.

matelso

About UsThe MarTech company matelso – we stand for innovative and simple solutions that make your marketing more efficient.
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Optimal B2B lead gen strategy:
Campaigns that fill the sales funnel with leads

In the B2B world, lead gen campaigns are the key to success – and to more sales and new business. These measures also connect companies with their target audience and people who are looking for specific solutions, products or services for their individual business challenges.
Book Appointment

Here are some of our B2B customers:

Lead generation in B2B: High-quality campaigns are the key!

Optimal B2B lead gen strategy: As an online or performance marketer in the B2B sector, you may be familiar with the problem: your lead campaigns are not generating the desired value – in other words, too few leads are being won.

The result: not only are you losing valuable leads and therefore potential for success, but you are also finding it difficult to optimize your marketing ROI, keep track of all channels and keep your sales colleagues happy.

We will show you which pain points lead to this negative impact and how you can attract more prospective customers in a targeted manner – with the matelso platform.

The 3 most important pain points that slow down your B2B lead generation

Pain-Point 1

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Pain-Point 2

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Pain-Point 3

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Pain-Point 1
Lead routing is not effective – relevant B2B leads end up in nirvana
Negative impact for marketing:
Wasted potential:
Up to 31% of leads are not answered

Dissatisfied customers:
Response times to inquiries are increasing

Wasted resources:
Marketing ROI is worse than necessary

Solution with the matelso platform
With the matelso platform, you can offer your customers all the important contact points for their buyer journey on the website – simply set up in 5 minutes. In addition, all leads now converge in a central queue. Added value that leads to more leads!
Benefits
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More qualified leads and contact information!
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Response times are significantly faster!
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The customer experience is massively improved!
Pain-Point 2
(Data) Silos between B2B Marketing & Sales
Negative impact for marketing:
Marketing vs. Sales:
Top leads are not followed up

Stagnation:
Full sales potential cannot be realized

No optimization:
Important data is missing on both sides

Solution with the matelso platform

The matelso platform provides you with valuable insights and customer data for marketing and sales in the B2B sector – AI-supported, directly in the ongoing sales conversation and through efficient lead scoring.

Benefits
N

Only high-quality leads make it onto the platforms!

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Additional sales opportunities are possible!
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Marketing & Sales benefit from the data!
Pain-Point 3
Integration into the online marketing tools is not working
Negative impact for marketing:
Wasted budget:
Marketing tools are not used properly

Poor marketing decisions:
Campaigns are not optimized for value

Customers churn:
Customer experience and brand image decline

Solution with the matelso platform

Seamlessly integrate your valuable customer insights and data into your preferred analytics, ad and CRM systems with the matelso platform and benefit from the full potential of these platforms – such as GA4, Google Ads and Hubspot.

Benefits
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Smart Bidding in Google Ads is optimally set!
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Lead management is seamless!
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The marketing ROI increases significantly!

More leads with our matelso platform – for efficient B2B lead-gen campaigns
The matelso platform - for optimal Lead Gen strategies
matelso platform for optimal Lead Gen strategies
In our view, the basis for successful B2B lead generation (more marketing qualified leads – MQL) is always the following point: seamless collaboration between marketing and sales. Always with the aim of generating more leads and placing the right messages.

Our matelso platform offers exactly that: marketing and sales combined on a single sales marketing platform! This is how we break down silos and maximize success – with strong marketing data, lead nurturing and leads to the right target groups.

Do you want to generate more B2B leads across all channels?
Are you a B2B online or performance marketer and want to generate more B2B leads and win potential customers with your lead campaigns?
Let's talk