matelso platform:
Boosting CMOs with Peak Lead Performance

The first all-in-one software solution for sales and marketing that combines multichannel communication with lead management for better marketing campaign results.


Communication & Lead Management at it’s best – connected by Marketing Data in the matelso platform.

matelso platform:
Boosting CMOs with Peak
Lead Performance

The first all-in-one software solution for sales and marketing that combines multichannel communication with lead management for better marketing campaign results.


Communication & Lead Management at it’s best – connected by Marketing Data in the matelso platform.

10k+ Websites use our Call Tracking

“...with matelso Call Tracking we ensure optimal online marketing performance for all business models ...”
Stephan Siegloch,

KlickPiloten GmbH

“Ideal for measuring calls. Good functionality and usability, great support, relatively unique features...”
Sebastian Brandstetter,


“Must have for any marketeer working with call leads! ... by now one of the most important decision support tools ever. ..."
Ben Kretzschmar,

Autoland AG

“... The implementation as well as the cooperation with matelso is uncomplicated and always solution-oriented. …”

Marc Lemke,

PHD Germany GmbH

“... through the optimizations with Call Tracking, we generated 8% more leads for the franchises …”

Mario Löwe

Küche&Co GmbH

Get to know the matelso platform
Lernen Sie die matelso platform kennen
Lead Tracking: Defend your marketing spend

Full transparency on campaign success – all leads in one place.


No lead is lost

The platform bundles inquiries (via chat, call, mail or form) for clear reporting and optimal customer experience. Soon also for: WhatsApp and appointment booking.

Greatly simplified toolchain

Embed a script into the website, and after 5 minutes the first leads arrive in the queue – with only one login for all channels.

Leverage for lead campaigns

Better decisions and campaign performance – based on strong lead value data.


Lead Value Tracking
Always know how much a lead is really worth with efficient, real-time lead scoring.

Lead data for better marketing ROI
Make better decisions yourself or rely on the AIs of marketing platforms: no contradiction with the matelso platform.

Lead Data where you need it most

Integrate scored lead data into CRM, web analytics or marketing tools.


Web analytics & ads
Integrating scored lead data into web analytics tools optimizes websites and increases the success of performance marketing campaigns through smart bidding.

CRM & Dashboards
Only scored and clean lead data flows into CRM, enabling efficient marketing automation and meaningful dashboards and reporting.

Experience the benefits of our lead management solution firsthand. For more details, feel free to visit our features page to learn more about how you can simplify your MarTech toolchain, gain better marketing and customer insights, and achieve a significant marketing uplift.

Book a free trial account directly!

matelso Integrations

Cleanly integrate Marketing and Sales data into CRM and analytics tools - with matelso.

matelso offers innovative MarTech solutions that can easily integrate your data into third-party systems such as CRM, analytics tools or ERP. They allow real-time updates of your marketing activities without data silos.

connected embarassed

connected embarassed

connected embarassed

connected embarassed

connected embarassed

connected embarassed

Integrating data into your infrastructure is easy with the help of our consulting team.
Contact us:

How does the matelso platform work?

Step 1:

Log in and configure all relevant conversation points in 5 minutes – for marketing.

Schritt 2:

Script kopieren und in die Website einbauen.

Step 2:

Copy script and paste it into the website.

Step 3:

Set up notifications and simple reporting in the queue.

Step 4:

Configure Web Data and Good Words / Bad Words in the Communication Cockpit.

Step 5:

Determine which data is transferred to which analytics and ad tools … done!

Start now for Peak Lead Performance:

matelso platform FAQ

The matelso platform is an innovative SaaS solution that enables marketers to radically simplify their lead management processes. This is how complex data becomes real business success.

Here, interested parties can find answers to the most important questions about our MarTech solution.


What advantages does the matelso platform offer for marketing?

The cloud-based, turnkey SaaS platform helps marketers in particular to optimize their lead management processes by tracking, analyzing, visualizing and making directly usable all data from conversational touchpoints such as mails, (video) calls, chats or forms. This is because the information from these channels provides hard facts and insights into customers’ decision-making and communication processes – and thus a very high optimization potential for online marketing campaigns and sales.

Is the matelso platform compliant with the GDPR?

The matelso platform is compliant with the GDPR. Each contract is only concluded with a signed order processing agreement (AVV). The server location is Germany, which provides additional security in terms of data protection. Furthermore, matelso is regulated by the Telecommunications Act (TKG). This ensures that the platform complies with the highest data protection standards and that users’ data is secure.

In addition, the matelso platform works exclusively with first party cookies (including cookie consent query) to ensure user data security. In addition, the platform can also be used if the customer has not given his consent – however, no web data can then be collected and stored.


For which companies is the matelso platform suitable?

The matelso platform is of interest to two types of customers:

Primarily, the platform addresses medium-sized companies from the DACH region with 25 – 2500 employees that operate a website and use it for paid marketing campaigns. In addition, this target group relies on leads as a primary source of new business.

Again, our target customers are found in the DACH region. These are often service providers and agencies from the areas of performance marketing and lead generation with at least 15 employees.


Can I integrate lead data from the matelso platform into GA4?

Yes. The matelso platform can be linked to various services such as intelliAd, Webtrekk, doubleclick.

Via these integrations, the collected lead data can be transmitted. In addition, marketers can track incoming leads down to keyword level and integrate them into their reports.

Blog Artikel über die matelso platform

Blog articles about matelso platform

matelso platform
matelso optimally connects telephony, chat, email or contact forms. Our intelligent lead management simplifies communication and enables you to achieve better marketing results.
matelso platform in detail
Call Tracking

MarTech phone call analysis software for companies, agencies & portals to get valuable data from inbound calls.

Call Tracking in detail
Marketing Use Case
How the matelso platform boosts your marketing.
Sales Use Case
How the matelso platform boosts your sales process.
E-Commerce Showcase

Showcase of the matelso platform in E-Commerce

What capabilities does our matelso platform offer? All features at a glance.
Do-it-with-me instead of DIY: Work with our consultants to really get the most out of the platform.
Do-it-with-me instead of DIY: Achieving more together with our consultants.
Use Cases

Three industries that should rely on call tracking: B2B, automotive and agencies!

Blog Through our blog, we share knowledge and insights with our readers - always useful, always interesting.
Webinars With our matelso webinars, you can experience our MarTech technologies and solutions and get valuable tips for your online marketing.
Knowledge Base On our matelso Knowledge Base you can delve deep into the engine room of our Call Tracking and MarTech technology.


Career Creating a new data-based era of communication - if you share this vision, we should get to know each other.
Partner model Help your customers better understand and manage their customer journey - while also generating a new revenue stream.


About Us The MarTech company matelso - we stand for innovative and simple solutions that make your marketing more efficient.
Newsroom News, press releases and more - all news about matelso at a glance.