18 Jan 2024

AI in companies: Opportunities and challenges for marketing specialists

The integration of artificial intelligence / AI in companies is a topic that will continue to grow in importance in the coming years. To gain an insight into the current status of AI implementation in German companies and to understand the potential and challenges, we asked a true expert for his in-depth insights. In this interview, Konstantin Ristl, Founder and CEO of Blink.it GmbH, gives our company matelso an insight into his experiences as well as ideas for the use of AI in companies.

Watch the full German interview here:

Here you can find an English summary:

Status Quo: Where do German companies stand when it comes to AI?

The current maturity level of AI implementations in German companies is often considered to be not yet so advanced. This goes hand in hand with a lack of knowledge and a certain reluctance to use AI technologies. In Germany, there is obviously still room for further progress in this area. But that is only a matter of time. The topic is simply too important for companies to ignore the potential of the technology for much longer.

“I don’t think the maturity level of AI in German companies is currently that high. This is because many in Germany are barely informed about AI and have often only heard about certain tools without trying them out. Another obstacle is the legal uncertainty that prevents companies from introducing AI technologies.”

Konstantin Ristl, Blink.it

In which business areas does AI bring the most benefits?

One obvious area of application for AI in companies is content creation. In some organizations, up to 50% of content is already generated using AI technologies. This includes not only text, but also images and videos. The use of artificial intelligence promises significant improvements in terms of quality and productivity in various business areas. This represents a significant opportunity for marketing specialists, who should now consider how they can integrate AI into their own strategies and processes.

AI in companies: Benefits & Risks

The benefits of using AI applications are manifold and include improved content quality, increased productivity and accelerated research. These positive effects can be used in various areas of the company to generate more efficient processes and high-quality content. However, there are also risks associated with the use of AI – in particular the danger of careless use of AI systems and data protection concerns. It is crucial to recognize these risks and take appropriate measures to secure data and avoid misinterpretation.

Looking into the crystal ball: What’s next in AI in 2024

What to expect in the AI world in 2024:

  • GPT-5 and Project Q-Star for even more autonomous AI systems
  • Real-time generation of videos, images and voices
  • Revolutionary impact on the way companies work
  • Even greater influence on online marketing


In the interview, Konstantin Ristl emphasizes the need to see AI in companies not just as a tool, but as an opportunity to lower the barrier for employees and find innovative use cases.

Overall, the interview with Konstantin Ristl shows that AI still offers potential for growth and progress in German companies. Decision-makers should be aware of how AI can be used in different business areas to achieve benefits in quality and productivity, while at the same time risks and data protection issues must be taken seriously. The coming years promise exciting developments in the AI world that will impact businesses and marketers alike.

The specialist:
Konstantin Ristl, CEO & founder of blink.it

Konstantin Ristl is a proven expert in the field of AI and corporate management. His insights and experience are particularly useful for marketing specialists and online marketers who want to use AI in their strategies.

Jan 18, 2024

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