Webinar: Call Tracking in the new world – Google Analytics 4

by | Jul 28, 2022

The content of this matelso Call Tracking webinar

This webinar discusses the basics of Call Tracking technology and how it can be integrated into the new Analytics Tool Google Analytics 4 (GA4) – and what benefits companies can generate by doing it. Also, in this webinar it is demonstrated what kind of tracking and reporting capabilities for Call Tracking exist in GA4 and how marketers can set up their systems to utilize these capabilities efficiently.

Overall, the webinar aims to provide an introduction to Call Tracking with Google Analytics 4. This includes an overview of the changes and improvements in the latest GA4 version, a demonstration of its Call Tracking capabilities, and guidance on how to set it up and use it for reportings.

Definition of Call Tracking

Basics of Call Tracking: Call Tracking involves using unique phone numbers for tracking purposes. When a customer clicks on an ad and is redirected to a website with a Call Tracking phone number, the data of the call is recorded and can be analyzed – for example in GA4. This data can be used to optimize online marketing strategies and campaigns and thus generates a significantly higher rate of marketing efficiency.

Here are the main points about Call Tracking in the Google Analytics 4 context discussed in the webinar:

  • Overview of changes in Google Analytics 4: Google Analytics 4 is the latest version of Google’s tracking tool. It replaces the previous version, Universal Analytics. Starting July 1st, 2023, new data can only be integrated in Google Analytics 4, while data previously collected in Universal Analytics will still be available until December 31st, 2023. It is important for users to switch to Google Analytics 4 in a timely manner to avoid any potential problems with access to data. This is also relevant for all data about Call Tracking conversions.
  • Demonstration of Call Tracking in Google Analytics 4: The webinar includes concrete examples of how Call Tracking can be used in Google Analytics 4 to create a customer journey, that generates more inbound calls. It also demonstrates how Call Tracking data can be integrated into Google Analytics 4 and be used in the same way as in Universal Analytics.
  • Setting up Google Analytics 4: The webinar provides instructions on how to set up Google Analytics 4 for Call Tracking. This includes integrating the collected conversion data into GA4 properties.
  • Reporting options: The webinar covers the various reporting options available in Google Analytics 4, including the ability to create custom reports and to use the data for marketing and advertising purposes.

You can watch the German Webinar here: https://www.youtube.com/watch?v=JqM4K9nKP1Q

Jul 28, 2022

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