Webinar: Call Tracking with Google Analytics 4

by | Oct 9, 2022

The content of this matelso Call Tracking webinar about the integration into Google Analytics 4

In this German webinar we provide detailed information on Call Tracking, its relevance for Performance Marketing strategies and how companies can integrate conversion data into the new Google Analytics 4. This is paramount because in this way businesses can get a comprehensive view of their customer journey and understand how calls fit into the overall picture. This helps businesses make more informed decisions about their online marketing and sales efforts and optimize their campaigns for better results – and ultimately higher sales rates.

Definition: What is Call Tracking

But first a short definition: Call Tracking is a method used to understand the complete customer journey and identify the actions that drive call conversions. It involves integrating inbound call data from various sources, such as a website, Google My Business, and Google Ads, in order to get a complete picture of the routes customers take within the sales funnel. This is important because calls are valuable for businesses, as they have a high conversion rates, can lead to increased customer loyalty and drive sales.

Here are some interesting facts about Call Tracking:

  • Customers who use the communication channel call to contact a company convert 10-15 times more frequently and more quickly than other customers.
  • Additionally, 40% of customers make calls to ask for specific details before making a purchase, especially for higher value purchases.
  • Call Tracking can increase customer loyalty, as customers who make calls tend to be more engaged with a business.

Overall, Call Tracking helps businesses optimize their marketing spendings. The technology empowers marketers to better understand which marketing investments are most effective at driving calls, allowing them to allocate resources and budget more efficiently. Call Tracking data can be integrated with other data sources, such as CRM systems and sales data, to provide a more complete view of the customer journey and help businesses make better data-driven decisions. If this data is then transferred in the right way into Google Analytics 4 success is guaranteed.

You can watch the German Webinar here: https://www.youtube.com/watch?v=j_ymHI67-fU

Oct 9, 2022

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