The content of this matelso Call Tracking webinar about the integration into Google Analytics 4
Definition: What is Call Tracking
Here are some interesting facts about Call Tracking:
- Customers who use the communication channel call to contact a company convert 10-15 times more frequently and more quickly than other customers.
- Additionally, 40% of customers make calls to ask for specific details before making a purchase, especially for higher value purchases.
- Call Tracking can increase customer loyalty, as customers who make calls tend to be more engaged with a business.
Overall, Call Tracking helps businesses optimize their marketing spendings. The technology empowers marketers to better understand which marketing investments are most effective at driving calls, allowing them to allocate resources and budget more efficiently. Call Tracking data can be integrated with other data sources, such as CRM systems and sales data, to provide a more complete view of the customer journey and help businesses make better data-driven decisions. If this data is then transferred in the right way into Google Analytics 4 success is guaranteed.
You can watch the German Webinar here: https://www.youtube.com/watch?v=j_ymHI67-fU