For Google conversions generated via offline are more important than online
According to Google, 57% of users who use Google mobile search are more likely to subsequently visit a store, 40% to call a business and 51% to make a purchase or conclude a contract – a trend that has prompted many companies to tailor their online marketing campaigns to these offline conversions.
Tailor your online marketing ads to drive call conversions
For many companies, however, an incoming call is the most valuable form of interaction with the customer. Many surveys and studies in different countries show that incoming calls typically generate ten times more sales than traditional web leads. The automotive, tourism, insurance, health care and financial sectors in particular all rely on these incoming calls to make appointments and ultimately to win clients.
Strategies for successfully implementing online marketing strategies
1. Make it easy for potential customers to call you
For companies, the potential ROI here depends on being able to contact the company by telephone. So, add phone numbers and Click2Call buttons to your online ads and all your website and social media channels. Make it as easy as possible for consumers who are interested in your company and your products to call you.
2. Thoroughly analyze each caller
3. Integrate call tracking data into your marketing tools
4. Improve the quality of your calls and give callers the best possible call experience
By using individual call routes and transferring web data enriched by call tracking to the call agent, you increase the quality of your potential customers’ call experience.
By using individual call routes and transferring web data enriched by call tracking to the call agent, you increase the quality of your potential customers’ call experience.