Success story: The Challenge of Küche & Co
Using flyers as an example
In a flyer campaign for a studio, the following questions usually arise:
- How many people look at the flyer?
- Who do the flyers reach?
- How many people trigger an action based on the flyer?
What contact options can I offer medial channels, or the phone number, for example. If I now want to know how many people have taken action on the basis of the flyer, in order to find out if the investment was worth it, I have to start measuring the success of the contact points. With links, I can do this using the short URL or QR codes, with emails, I could set up a dedicated email address that is only given on the flyers, but most people stop tracking when it comes to calls, because it’s not easy to set up new phone numbers just like that. That’s why Call Tracking was first considered – more about this later.
Key question: What did my advertising achieve?
>> Track → Detect → Act
Without tracking, you can’t act – at least not meaningfully. Making a decision for or against an advertising campaign without having access to past data on the one hand or without any way of proving its success on the other hand is therefore more emotions-based and comparable to driving a car blindfolded. You can put a certain distance behind you, but sooner or later it will definitely become unnecessarily costly.
Let’s track – Calls and create a success story!
Of course it’s interesting to find out how many calls were generated on the website, but this doesn’t really help the online marketer all that much. The next logical step is therefore to obtain the information about the specific users who called. I obtain this data through dynamic Call Tracking, which enables calls to be tracked at user / cookie ID level.
A brief example to make it easier to understand: I’m sitting at my computer and browsing https://www.kueche-co.de/ and decide to call a local studio. So, I enter the number displayed on the website into my phone and speak with the consultant. Thanks to dynamic Call Tracking, the marketing department at Küche & Co can find out after the call what I Googled beforehand, for example- a true success story.
OK, but what’s in it for me?
