12 Jan 2024

From ChatGPT to innovation: matelso’s path to AI excellence in the business world

AI in companies: In a recent interview in manager magazin, Frank G. Froux, founder & CEO of MarTech company matelso, describes how he uses AI applications in his company and what role artificial intelligence will play in the future. The German interview from 08.01.24 can be read here.

What to expect in the article – the main takeaways:

  • AI integration: matelso uses AI, especially ChatGPT, to optimize operational processes and generate content.
  • Human interaction: Despite advanced AI, human dialog remains irreplaceable in certain areas.
  • Culture of innovation: matelso actively promotes its employees’ affinity for AI and willingness to experiment.
  • Future orientation: The company plans to further expand and deepen its AI strategy.
  • Challenges and limitations: Despite the potential of AI, there are areas where improvements and adjustments are needed.

AI in companies: More than just a trend

Artificial intelligence (AI) is no longer just a buzzword. It is a driving force that is revolutionizing the way companies work. matelso is at the intersection of (online) marketing, sales and technology and uses AI to create innovative Call Tracking and Lead Management solutions.

“AI is not just sitting at our conference table, but now also at the workplace of every single colleague“

Frank G. Froux

ChatGPT: The digital co-pilot at matelso

AI in everyday life: a personal assistant

At matelso, AI is not just a tool, but an integral part of day-to-day business. ChatGPT, an advanced AI, acts as a personal assistant and co-pilot. At matelso, this tool is not only used in conferences, but also at every employee’s workplace. It helps to create JavaScripts and HTML codes to improve the company’s website and keep it running.

Content generation: a game changer

One area where ChatGPT particularly shines is in content generation. Whether it’s LinkedIn posts, editorial and website content or newsletter campaigns – ChatGPT delivers. The matelso marketing team even uses it to create small, appealing content modules for social media and the blog from webinar recordings.

AI in companies: Not without its challenges

Despite the impressive capabilities of AI, there are areas where matelso still sees room for improvement. The optimization of photos with ChatGPT, for example, is an area that still needs to be expanded. The company has also not yet been able to identify any significant benefits of AI in administration, finance and controlling, or in sales and account management.

The future of AI at matelso

The company plans to focus even more consistently on AI in future – particularly in the area of product and development. CEO Froux encourages his employees to experiment with AI and looks for an affinity for data-driven marketing and AI when recruiting new colleagues.


AI is not just a tool of the future, but a reality of the present that companies are already using today to revolutionize their processes and increase their productivity. This will only increase in the future! Companies are well advised to embrace the opportunities offered by the technology – without losing sight of the risks. It’s worth it!
Frank G. Froux is a proven specialist in the MarTech industry as well as founder and CEO of matelso GmbH, which was launched in 2006. In his 25-year career in the IT/tech sector, he has developed his company into one of Europe’s leading Call Tracking technology players with a solution-oriented, innovative and scientific approach.

Jan 12, 2024

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