For marketers, reportings and dashboards are like Hemoglobin in the blood – they bring the most important information (in the example: Oxygen) effectively into awareness and are the basis for every strategy optimization.
Comprehensive Reportings: What you can’t measure, you can’t manage
The matelso platform offers exactly that: The most important information always at a glance and where you need it.
Because once you have your inbound lead streams under control and all requests are neatly merged in the platform’s queue, the real work begins. Now it’s about making sure that conversion and lead value data is not only collected and stored, but that all information is clearly visualized.
You can see the following data at a glance:
- Which campaign generates top leads
- What the reachability of your employees looks like
- How high the lead quality is per channel
- How many users contact your company
Now you have all the information you need to refine your strategies and optimize your budget allocation – and become a real value driver for your company.
The matelso platform also supports you in this process and aggregates all data the way you want and need it – completely individually and freely configurable.
Widgets and filters make life easier
Widgets
The goal here is to provide users and managers with quick data insights to make their work significantly easier.
Here are some examples of our widgets:
- Number of completed conversations (per day, week, month).
- Number of generated/processed leads
- Number of service cases processed
- Active teams
- Availability of employees
This data will help you quickly optimize your available touchpoints on the website in a targeted way so that no leads are lost.
Filters
With the platform’s customizable filter options, you can also get a higher level of granularity and a much more accurate view of inbound leads accepted, processed and closed.
Examples: Dashboards marketers will love – in the tools they love
More importantly, all of this gives matelso platform users the freedom to use the visualization, reporting and dashboard tools they are used to in their daily work. Whether it’s in GA4, Microsoft’s Power BI, Google’s Big Query, the built-in dashboard of the CRM you’re already using, or – our favorite – Looker Studio, the data simply has to be available where you want it. We make it happen with our Multichannel Communication & Lead Management solution.
You can find out how the integration actually works here.
You can see what this can look like with the following selected examples:
Google Analytics 4
With the data from the matelso platform, you can e.g. visualize the following in Google Analytics 4:
– Which high-quality leads were generated by which channel or campaign on the website.
– Which pages generate the best inquiries and which do not perform well – but only cost time and create no value.
– Target groups based on particularly exciting leads.
Looker Studio
The data from the matelso platform can display the following in Looker Studio:
– By linking to Google Analytics 4, you can create simple dashboards that show how the website relates to real conversations.
– You can visualize how good the accessibility of employees is, which location generates the most leads or what the customer experience looks like – all on a dashboard with live data.
Push all data to the right place – with the matelso platform Data Distributor
The information you need to make good decisions is easily brought into the system of your choice with our matelso platform Data Distributor.
With the matelso Data Distributor, third-party systems with APIs or data collectors can be called up, addressed and supplied with information via individual pushes – the basis for everything from a simple notification to an event in Google Analytics 4 to complete CRM integration.
See how it works here:
Conclusion
The matelso platform offers you all the possibilities to integrate your valuable company, conversion and lead data into the systems of your choice and thus create meaningful reports and dashboards that enable better decisions.
And if there is a system we haven’t integrated yet, our consulting team is available to find a solution!
