In three exciting webinars, we’ll show you what types of click fraud and ad fraud there are, how to recognize them, and most importantly, how to actively combat these fraudulent attacks.
In the webinars you will learn:
- What types of click fraud and ad fraud exist and how they affect marketing strategies and budgets
- What tools and methods you can use to effectively combat fraudulent clicks
- How a real strategy against click fraud works with the help of Call Tracking
The presentations: Click fraud & ad fraud in your sights
Three speakers, three exciting topics:
Webinar from Markus HĂĽttner: Click Fraud – A Market overview for advertisers and agencies
In the presentation of the experienced expert for click fraud, Markus HĂĽttner, you will learn among other things:
- Which providers of anti-click fraud software there are and what the concrete differences look like
- How you can recognize a reputable provider of ad fraud prevention software
- What is the definition of ad fraud
In addition, he explains the mode of operation and the “business model” of the fraudulent attackers and what they want to achieve when they select you as a victim.
In essence, it is important to start quickly to combat click fraud and implement appropriate solutions to
- make your work easier.
- make your customers happier.
- achieve better results.
- strengthen your expert position.
- minimize your efforts.
- generate more revenue and protect your marketing budget.
- stand out from the competition.
Here are some more reading tips from Markus HĂĽttner on the following topics:
- Ad fraud from Google
- Click tracker API list from Google
If you want to get adfaudit’s advice, please feel free to contact Markus HĂĽttner directly: markus@adfraudit.com.
Or book a free audit here – in cooperation with matelso
Webinar from Daniel Distler: Ad fraud decoded – Why advertisers should take ad fraud seriously
In this exciting presentation Daniel Distler shows you how to target real people and quality ad inventory with your media budget.
Special insight:
Bots are taking over the internet: 50% of the world’s traffic is generated by humans and 50% by bots – and bots are gaining ground!
Specifically, Daniel shows in the Lecture:
- Why bots are attracted to your site
- What this means for you and your advertising budget
- The four categories of ad fraud and how they affect your business:
-
- wasted ad spend
- damage to brand reputation
- dirty analytics data
- distorted sales funnel
Finally, he will present his company’s solution fraud0 and show how you can take targeted action against click fraud and ad fraud.
Daniel Distler is happy to answer any questions about click fraud: dd@fraud0.com
Webinar from Daniel Vath: Detecting click fraud with Call Tracking – Success Story Aufsperrfuchs.at
In his presentation agency founder Daniel Vath takes you on a journey into the world of the agency project business and the everyday life of an ongoing Google Ads campaign. He shows you the ups and downs of strategies and reactions to new challenges. Specifically, he describes:
- The development phases of SEA campaigns
- How basic Google Ad setups can look like
- The importance of stringent tracking of all channels – incl. Call
- How Google Ad-Setups can look like after “enemy contact
- What you should do and pay attention to in order to successfully counter the attacks
Five concrete tips:
- Always track relevant actions and events very closely
- Break down silos: All departments involved need to talk to each other
- Use Google reports and other reporting from your systems
- There is no one solution to click fraud, be broad based
- Combine tools and don’t rely on single platforms
- The fight against click fraud and ad fraud is a marathon: use the principle of “trial and error” and have a long breath
Feel free to contact Daniel Vath directly if you have any questions or comments: daniel.vath@nextup-media.at
Conclusion
After the three presentations on the topic of click fraud and ad fraud, you have received many suggestions, tools and also concrete instructions for action to enable you to better recognize and defend against fraudulent attacks from the web. It is best to act now and defend your marketing budgets against fraud and crime.